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July 20, 2022

What's That Smell? with Tiffany Rose Goodyear


Have you ever caught a fragrant and pleasant smell of something that takes you back to a sweet memory? What if you were able to incorporate that scent into your wedding and reception? Well, you can! This once ancient concept of scenting has come back to life, and you too can scent your event and create an immersive and perfectly balanced sensory experience for your guests and yourself. Add some magic, express your aesthetic in a completely unique way and stay tuned to this episode to hear our special guest Tiffany Rose Goodyear explain how scenting works and how you can incorporate into your wedding day.

When it comes to understanding and leveraging the power of scent, Tiffany Rose Goodyear is the nose that knows. Her groundbreaking approach of using scent to enhance experiences has led to collaborations with corporate clients and event planners across the nation. The result? Unparalleled engagement and brand lift in the eyes of guests who enjoy Tiffany’s first-of-their-kind, fully immersive, and customized sensory-based events.

Timestamps:
• [05:00] Tiffany “I'm kind of like bridging that gap between our bodies and how we experience the world not just through sight and sound and knowing that we're intentionally creating environments that we want to remember forever.”
• [15:48] Sharon talks about how some historical buildings have unpleasant scents, and how having the option to customize a scent for them would be ideal for couples wanting to use those venues.
• [28:09] Mike “I could see this using this product along with our flowers.” 
• [30:00] Kristina “I am so glad that we talked about this on our podcast, because I think this could open up an opportunity for people, when we talk about uniqueness and having their own event.”

For more information on The Ring The Bling And All The Things Podcast, visit:
https://www.ringblingallthethingspodcast.com/

Kristina Stubblefield
Coaching & consulting: https://kristinastubblefield.com/
Website: https://www.ringblingallthethingspodcast.com/
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Michael Gaddie
Website: https://www.lloydsflorist.net/
Facebook: https://www.facebook.com/lloydsflorist/
Instagram: https://www.instagram.com/lloydsflorist/ 

Sharon Rumsey
Website: https://aperfectplanevents.com/
Facebook: https://www.facebook.com/APerfectPlanKentuckiana/
Instagram: https://www.instagram.com/aperfectplaneventskentuckiana/

Guest Information
Tiffany Rose Goodyear
Website: http://www.scent-ex.com
Instagram: https://www.instagram.com/scenting_events/

Transcript

Sharon Rumsey  0:00  
What's that smell? That reminds me of something. Every time I smell that fragrance I think of,

Kristina Stubblefield  0:07  
we have Tiffany Rose Goodyear of Scentex with us in this episode to share the details about scenting events.

Michael Gaddie  0:15  
This once ancient concept comes back to life as we learn how couples can create a signature scent, and then incorporate that scent into their wedding day.

Kristina Stubblefield  0:26  
You're listening to The Ring The Bling And All The Things Podcast. I'm Kristina Stubblefield, one of your hosts, along with my two good friends Michael Gaddie and Sharon Rumsey. We are here to get you from down on one knee down the aisle into happily ever after. Our informative episodes, deliver valuable tips, trends, ideas, and advice covering everything from you saying yes to the i dues. And all that happens in between. And after. Now, let's get started with this episode. We have a very unique topic that we're tackling today. Mike Sharon, I know we've talked a little bit about this before actually hit the record button. But we have a special guest with us coming all the way from Colorado. And her name is Tiffany Rose Goodyear . And she has a company called Scentex. And Tiffany before we get started, I know we're going to talk a little bit about the history of scenting weddings and sacred spaces. But before we get started, would you share with our audience a little bit about yourself?

Tiffany Rose Goodyear  1:39  
Again, thank you so much for having me, it's such an honor to be here to talk to you about my work. My, um, I I scent events, essentially, they get into companies called Scentex like scent experience. As you mentioned, I'm based out of Colorado and I got into this work because I own a dessert catering company. And so through that company, I really got to see how touch, taste and smell can affect and events through desserts. And then I really started focusing on sent and noticed that there is a lack of attention paid to this really important sensory receptor in our industry. So over the past five years, I just started sending spaces and then really honed in on sending events. And I've gotten to see how how important it is and really what it adds to a whole overall event experience. And I recently started doing weddings. And it's been a really, it's been a really fun journey to work with couples and make their wedding even more special by creating a fragrance for them. 

Kristina Stubblefield  2:45  
Okay, I have so many questions. Mike, I could tell over here you do too. Tiffany, thank you for coming to spend time with us because I think this is a very unique and interesting.

Sharon Rumsey  2:56  
I'm really intrigued. I can't wait to learn more. 

Michael Gaddie  2:58  
Yeah, I can't either.

Kristina Stubblefield  2:59  
I don't know that there's a lot talked about in our area about this. You know, Sharon's a wedding planner. And Mike has been in florals and decor for many, many years. Where do we even start? I'm so excited. What? What is some of the first things that you share with people about scenting?

Tiffany Rose Goodyear  3:17  
Well, I think in terms of just thinking about an overall event experience. So we all have an idea of what like a perfect event is right? It's, it's, it's beautiful to look at the decor is amazing, amazing. The lighting is strategically placed, the music, the program, the food, the entertainment, all of these elements that stimulate mostly our eyes, our ears, our taste buds, and through rental decor and things like that, like our sense of touch. But really, nobody's really thinking about like, what does your event smell like? Right, even like pondering that question. Sometimes when I when I give talks on this, I have the audience like take a moment and just to think about like, the most opulent, amazing event they've ever done, maybe it's their wedding or their child's wedding. And then ask them, you know, what do you remember about what it smells like? And mostly, they don't have an answer for that. So the work that I do is really like filling that missing element. It's something that's so important when we start talking about fragrances from our childhood are our favorite scent memories. I mean, people get teary eyed talking about their grandmother and the way that she smelled or their mother's favorite dish. So we all know we have this very emotional connection to scent. And yet we don't like strategically utilize it in some of our most important like special events and life's occasions. So I'm kind of like bridging that gap between our bodies and how we experience the world not just through sight and sound and knowing that we're intentionally creating environments that we want to remember forever. Does that make sense?

It absolutely does. Sharon. And you go, I know you have so many,

Sharon Rumsey  5:14  
I have so many thoughts of how well I mean, what you're saying is exactly correct. We actually touch all the senses when we do a wedding except for scent. I mean, sometimes the florals have a strong scent, and I love it when they do. But 

Kristina Stubblefield  5:29  
I know you've made even comments about that, that people will ask, what's that? Smell that flower? Yeah, yes. 

Sharon Rumsey  5:34  
But one of the things I was looking at your website, you know, preparing for today. And one of the things I loved was on your website, I saw a story where you incorporated the favorite scent of someone who had passed away. That was very special to the couple. And so that scent was was there through their whole day. So I'm sure they felt like that person was there with them for the whole day. I think that's just, you know, I'm used to the memorial pictures of the memorial table. But man, what a cool way to really remember and bring to life, someone that's important to you, you know, that can't be with you on your wedding day. I love that

Tiffany Rose Goodyear  6:13  
I think we tried to create that experience after the wedding too. So just to clarify, again, to your audience sometimes. So I'm so deep in my work, I forget what people don't know, I don't send people I don't do personal fragrance, which I think is another important aspect of your wedding and choosing your right human, but you're going to wear so I really do something like the ballroom, or the reception or the ceremony. And one of the things that we do for our wedding clients is we gift them a little reed diffuser of their fragrance after the day. So again, it's like looking at your album or listening to your first dance song. But really you can it sent just transport you back to that moment. And so not only can you incorporate, as you were saying experiences from your past things that you love the things that you've done as a couple scent wise into your wedding, we also really encourage you to like live that memory through sent after the experience as well. And once you make that connection, one of the things about creating a truly immersive experience is that it actually stimulates your brain more. So if you tell a story using all of your senses, you're going to remember it more your brain is more stimulated. So again, if you can add that to everything else that's already going on on that day, having years later, even although I haven't even had this experience yet, because I I'm relatively This is a recent business. But my hope is in 10 years that my couples can come back to me and say, you know, we smelled it again. You know, we smelled our wedding writing again. And it just transpired. I love it right to that moment. 

Sharon Rumsey  7:50  
I love it.

Michael Gaddie  7:50  
So Tiffany, let me ask you, when you're marketing this to couples for their weddings, what's the first step that what's your marketing thing to get people to come and use this product?

Tiffany Rose Goodyear  8:05  
In fact, the reason why I'm an Aspen is because I did a scent workshop for a bunch of the planners and the venue's. So I think it really has to be a buy in from other event professionals. Again, I'm small, I'm relatively new to it's a new concept. So the people that use me are people that have experienced it. And so that is part of my new marketing is to get in front of planners so that they can have a scent experience, I kind of go as deep as possible with them. In fact, our workshop was to create their own custom diffuser. So they really got to learn about how fragrances are made using middle notes, top notes of bass notes, and again, why it's important and just just creating a relationship between the planner, the venue, some of the vendors and their own sense of smell. And then once they've had that experience, it's easier for them to mention it to some of their, their wedding clients as an add on. And I find that it's people that that have a good relationship with our sense of smell that are like people that sent their homes there, they're more likely to be my client than somebody who doesn't like candles. So it's people that have a relationship with sun and then are introduced to it usually through their planner or their venue. And then the process is as I like to come in towards the end of the event or wedding planning process. I want to know obviously the venue I want to know the timeline, I want to know the suit of the food that's being served, the cocktails, the decor that they've chosen every single element that's going on this space when and where and then we have a consultation with a couple learning about their own personal relationship with sound like I was saying if they sent their homes, what they were, what their sad memories are. And then me and my team we narrow down fragrance options and then ship them samples so that they can choose for their actual for their actual event and there's so many I mean, they say you can smell a trillion different fragrance, a trillion different smells. So even unlike color, if you think about, there's three primary colors and like every color you've ever seen, there's even like more fragrances in that. So it's our job to really narrow that down to make it easier for the couple. And then what we do, which is different than other synth companies is we service the event. So we're like your DJ, or your caterer, your lighting company and we come in and we stop it and we have commercial equipment that we use to waft fragrance throughout the room. And we control the way so we usually for weddings, we'll bring it down during dinner service. There's not a lot of interference, interference between like the food and a scented space, it's not the same as having like a candle 18 inches away from your face, and a steak 18 inches away from your face. That is not a pleasant scent experience. It's more atmospheric. And then that I've just I'm feel like I'm getting off track. So that is how that's how it actually sort of, like from start to finish you can we come in during during the planning phase, but after all the decisions have been made, and then we're there at the events, ensuring that like everything, every, every moment that we want fragrance is is a touch point where it doesn't interfere with other things are happening at the wedding.

Kristina Stubblefield  11:21  
And Tiffany, you're oh sorry, Mike, your it is great, what you're saying about the process. In my mind, I wasn't even thinking about the equipment. And like you don't want something to interfere with dinner. Or I just wasn't even think about that. But as innocent person, Mike, you know, I'm a candle person. I love some Scentsy and have for many years. But when I think about that, I think about when spring comes around, and you want that uplifting, you know of the change of the seasons. And when she was sitting there talking about it, like it can elevate the mood it can really, scents can really affect a lot of things. So, Tiffany walking us through this process. That's really great information, because I don't know what I was thinking maybe that you walk around and spritz a little something here and there. And for those of us who don't know about this, that's great to share. Mike, I'm sorry, you were gonna..

Michael Gaddie  12:19  
What I was gonna say is you mentioned that you come up with the scents that you want to use the how does the the couple decide on what scents they want to smell for the wedding? Or is that something that you take care of?

Tiffany Rose Goodyear  12:35  
It's, I'm glad that you brought up the seasons, because that is one of the things that like time of day and season play a big role and how we start to narrow that down. I met with a couple recently, they're getting married here in Aspen, and it's a September wedding and a September wedding could go summer, or it could go fall depending on where you are in the country. And again, like the colors that she chose. And so she's doing a lot of like blues and whites. And so in my mind right there, we're not going to fall we're going more uplifting, more like citrusy, lighter fragrances, because that I mean even I mean, in your mind's eye you're thinking not pumpkin spice latte with a like white and blue China pattern. You know what I mean? Those just things don't. Right, right. They just don't make sense together. So I think Season Season plays a huge role in it. And then again, their personal relationship with scents. So they really love this fragrance by labo, which is very masculine and moody and has a lot of sandalwood on it, and they're doing a late night reveal. So we talked about doing something a lot more like sexy and masculine and moody in this one particular area, that's going to be a different decor, outside of outside of the white and blue, summer fresh overall look and feel of the event. And then we pair that fragrance for that. So it's all those details that help us narrow down the options that we give them. And again, that happens during a discovery call.

Michael Gaddie  14:15  
So your you can have more than one or two scents throughout the whole reception?

Tiffany Rose Goodyear  14:22  
Its a great way. Again, if you think about we use we use other cues through our senses all the time to separate spaces, right? So it's just it's another way to sort of, you know, delineate one space one activity one portion of an event to the next. I mean, it's just sort of the same. It's like you can do it through furniture, you flip a room, you know what I mean? But you can also do it by changing the whole smell of the space as well because then you truly feel like you're in a different space and something that sharing you met was clear is that all the weddings do smell all wet. things all spaces all venues every room we walk into even space they say smells metallic, everything it does have it does have smell and we've all walked into that venue whether I know I've walked into some venues in the deep south that are just have that musky, moldy, you know, there are older, older properties. Here in the mountains. We have this in these cabins and these ranches. I mean, some of them are working ranches, there's a smell of force, but it smells there and it smells it's just not strategic. Right. So it's about thinking about the space smells anyway. So it's just another tool in our toolkit to say, you know, how can we use this other sensory receptor to change the space to match all of the other things that you're that we're already doing?

Sharon Rumsey  15:48  
I absolutely love it. I work in a lot of really old buildings in historic, where we're located historic, yes, but honestly, my anybody that has listened very long knows I'm kind of blunt. I think they smell like dirty mop water.

Tiffany Rose Goodyear  16:03  
They probably do.

Sharon Rumsey  16:04  
When you walk in.

Kristina Stubblefield  16:05  
Well just put it out there Sharon

Sharon Rumsey  16:06  
I mean they do

Kristina Stubblefield  16:07  
Don't beat around the bush

Sharon Rumsey  16:08  
They smell like dirty mop water. And I'm always like, what floral can we bring in here to kinda like so I'm loving this idea. It's a whole new thought for me.

Kristina Stubblefield  16:16  
She's open. Since this episode started. I can see like her wheels turning.

Sharon Rumsey  16:21  
It's really been a whole new thought for me. I love it. And I love that you can change it. You know, because I'm picturing like you were saying something like floral kind of for ceremony or for dinner. But when that dance floor opens up, I think you would go more musky sandalwoody, exotic, sexy scents. So I love that I love the thought of this. And I'm one of those girls that every season I change every scent in my home. You know, my husband makes so much fun of me because I have fall candles and I have winter candles and so on. So

Kristina Stubblefield  16:56  
that's that's normal. Sharon. He thinks it's ridiculous. Well, it's normal. That's Yes.

Sharon Rumsey  17:01  
But anyway, so I totally get it. I love that they can also pick their own scent and then but

Kristina Stubblefield  17:09  
also sharing the tag in what you're saying have some guidance. Yes, with finding that.

Sharon Rumsey  17:15  
Overwhelming

Kristina Stubblefield  17:16  
well as much. I'm sure there's so many different ones. So it's nice to kind of have that guide too.

Sharon Rumsey  17:21  
I love it.

Kristina Stubblefield  17:23  
So I want to circle back around for just a minute because I don't know anything about the history of scenting. Do you all know that nothing.

Sharon Rumsey  17:34  
I just buy my candles. 

Kristina Stubblefield  17:35  
Okay, but I bet Tiffany can give us a little insight on that.

Tiffany Rose Goodyear  17:39  
Um, so historically, like scenting spaces and scenting public spaces, ah, happened like I'm a we're going way way back like 2000 BC. And during like a sacrifice. So if you're sacrificing something to your gods, some of your the oldest scent equipment in existence are altars. And as part of that sacrifice, you're essentially that's when incense was created, you're burning. You can like burning like sage, you are burning fragrance, like herbs and spices and woods, as like an offering to your god. In fact, the word inspire me, the word inspire means to breathe in. And so there's a lot of set research about like, like being in a sense of experience really like is bringing you closer to God. In the Judeo Christian religion if you think about like the fragrant oils, the three kings on the day of the Epiphany, come to baby Jesus. And this is this is cultural knowledge that we know in our country carrying frankincense and myrrh. Well, gold was the other item that is often mentioned, but some historians say it's actually blue lotus, which is another fragrant material. And again, if you think about these are the gifts or fragrant material that they're bringing to, to this Savior that came and that is so powerful, and and in the Catholic tradition, it's still used if you go to a Catholic mass, frankincense and myrrh are still utilized in every one of those sacred ceremonies. So there's traditions in Judaism, Hinduism, Islam, of using fragrant, fragrant oils in rituals and ceremonies. And then even in like Roman culture, they used to have a lot of well the the Emperor's and things. Baca novels like all these like crazy parties, and one of the things that they say that they would do is they would actually dip birds into rose water and have them fly over the guests in order to 

Sharon Rumsey  19:53  
Oh my goodness. 

Tiffany Rose Goodyear  19:56  
There's in the Middle East. I just heard, scenting until Like spaces, and if you go to somebody's home, like they offer you a fragrance, and you have a little intimate ritual with fragrance when when you're entertaining at home. So there's a lot of historical examples of how fragrance is used in sacred religious ceremonies that was used in parties historically. And it is interesting that like, somehow I don't, I mean, it got lost like fragrance like shared fragrant experiences in our in our current culture just aren't a thing. But historically, you know, it, scent was utilized, I think a lot more to bring us closer together and to have more shared experience. And it's actually interesting COVID has changed the scent industry a lot too. There's a lot more money in Science and Health and Medicine going to scent and how important sense of smell as because as we'll all recall, initially that was one of the symptoms is to is to be an osmek. And so we did prior to COVID. In some ways, it was really good for me and my work is that we didn't talk about scent at all. But when people lose their sense of smell, it's more common for somebody to get depressed or commit suicide if they lose their sense of smell rather than losing any of their other senses. Because it's so important and so vital to who we are. And yet we don't think about it and talk talk about it as much culturally. So when you lose that it's can be very, very devastating. I feel like I'm getting off topic, but I also think it's so important. We just don't talk about it enough.

Sharon Rumsey  21:37  
I was I was reading a little bit, you know, preparing for today, like I was saying, and I was really interested to learn that some businesses you sent, I mean, it's a very powerful thing and they use sent to entice you to buy their product. You know, I was I was telling my Kristina before we started recording. My boys are both in their 30s now, but when they were teenagers, Hollister, the brand, Hollister was a big, big thing. And when you walked into the Hollister store, that store had a scent. It had a signature, you knew you were in the Hollister store. With that, I just think it's, it's really interesting to look at how powerful scent can be. And the thought of sending an event. I love it. I think it's so cool.

Kristina Stubblefield  22:29  
Are you sitting here thinking like, this kind of makes something clean? So I get her to come from Denver to Louisville? I bet you can talk about that. But okay, she was just talking about different places. And I already said I'm a sensitive person. And no, I'm not getting paid to say that. But what I use at our home versus at our office, I don't normally have the same thing going in both places. And what she said about you know, it's you're in a different environment, it has a different vibe to it. I just, I think this is awesome.

Michael Gaddie  23:07  
Well, before today, I never really thought about the sense of anything. I mean, yeah, we have candles. No, really. We have candles that we do. But But you mentioned earlier about a lodge. We did a wedding this weekend up in Indiana and it was like an hour and a half away. And soon as I walked into this lodge, it brought this is what it brought to my mind. It was so funny, just like pretty woman, not pretty woman. Dirty Dancing. Oh, and you know, when they go up into the lodge, and that's what I pictured. Well, Tracy comes out and she goes, I thought of Dirty Dancing when we was in there. And it was just because of bet since that was in there. And we both thought the same thing that we knew that Dirty Dancing smelled that way but the whole atmosphere and that smell is medicine. 

Sharon Rumsey  23:52  
You know, my grandparents had a wood burning stove. They lived on a farm and had a wood burning stove. So anytime I walk in a venue that has that I know My Old Kentucky Home State Park some of their definitely they have that wood smell that and it always brings me right back to sitting in my grandma's living room like always. So it's very very powerful. And I love that. I hope this takes takes flight I really think it's a neat idea. Do you have to what you think 

Kristina Stubblefield  24:20  
I think you mean is like takes flight in this area like you're ready for support ready to have it involved in your events?

Sharon Rumsey  24:30  
Um, yeah, like the summer.

Kristina Stubblefield  24:34  
I knew that's what you meant.

Sharon Rumsey  24:36  
I'm also as as a planner, I'm thinking logistically, the equipment isn't small. Do you have to like set a certain place for it? Does it make a noise?

Tiffany Rose Goodyear  24:48  
Okay, I'm gonna take this back to what you mentioned, and we'll get it'll get to where we are with the equipment, scent marketing.

Sharon Rumsey  24:53  
Okay. 

Tiffany Rose Goodyear  24:54  
Scent marketing is a thing, and it's a There are companies out there that do it really well. It's not something that I put Personally I do because there are companies out there that do it well. And while my background is in marketing, again, like my focus for this is in events because I'm in the event world. So the equipment that's available on the marketplace right now is for a hotel lobby, which is a sort of like set it and forget it. situation it's on a timer. We've all walked into a Westin a Star Wars, they're white tea time fragrance is very similar to the you mentioned Hollister, Abercrombie, and Fitch is another, like those are culturally like, fragrances. That piece in bed. And it is yes, I mean, we're sitting here talking about it is their brand. So the equipment that is on the marketplace is built for that. And that is the equipment that we currently use. It's about the size of a breadbox. It is it's powerful equipments. There is such thing as too much scent, there is such thing as, again, this is why we service the event, you're paying for it, you better, you better smell something, you know what I mean. And there's a lot of different factors with each back, the guests moving like scenting a dance floor is very different than scenting a meeting where everybody's sitting down. I am in the process, which I never thought I'd be doing, of working with a team of engineers to design equipment specifically for events. So

Kristina Stubblefield  26:20  
that's awesome

Tiffany Rose Goodyear  26:21  
Hopefully, I'll be able to, the goal is to sell the equipment and the fragrance oil in a way that works for events, which isn't a lot of there won't be a lot of spillage, it'll be a lot of easy cleanup. And it I will teach other professionals how to do this work as an add on to what they're already doing. If they're already at the events, I'm just sort of overcome like what, what is the current execution of a right and it is it's my knee or one of my team members coming on site, like using the equipment there. It's not a huge power draw. It does make a slight sound, but you literally have to be if even if I had one in this room and we were talking it wouldn't be intrusive. If you're sitting in a room and meditating, you will hear it, it does like sort of turn on okay. And the equipment that I'm developing to will also be able to, you'll be able to attach it to rigging and you'll like right now everything kind of again, it's just built for different. It's not built for the work that I do because nobody was doing this work. So it'll be built really specifically for for us in mind and the planners and the other event professionals and it'll tie in to their again, like what currently is on the marketplace works. Right. But in the future. I'm hoping to really like my my personal goal is to be on the event checklist. I want when you go through your checklist I want sent to be on there. And maybe it's not for everybody. I mean, I'm glad I ended up with two scent ladies here because my turn which is probably why you are interviewing.

Kristina Stubblefield  27:55  
Now Mike is too though, I mean, you you are to your a candle person 

Michael Gaddie  28:00  
I am yeah. But you know, I can even see where we don't get the flower if it don't have a smell that we could, I could see this using this product along with our flowers. Now I don't know what that's something like a perfume that we spray on them or what it could be. But I mean, I can see adding it to florals

Tiffany Rose Goodyear  28:22  
my work started in corporate and I only started doing weddings really during COVID which, which I actually I really love doing because the emotional. The emotional relationship as we talked between, like your grandma's wood burning oven, like the emotional relationship and scent, it's actually sent emotion and memory are located in the same places in our brain. There is a reason why these things are so strongly tied. I didn't do a lot of weddings prior and we didn't do a lot of floral fragrances. But now that I'm doing more weddings, we do a lot more florals to your point to talking about sending the flowers. And flowers just aren't bred to smell. They're bred to look beautiful. So being able, it's funny because we do events, and people are like, Oh my God, these flowers or I've done a lot of Christmas events and they're like pine trees. I've never seen and I'm like pine trees. But like so any any any of how I found out I was saying earlier, but yeah, it's I want to be on the checklist. Again, that is my goal not and we're not for everybody. And maybe you shouldn't sent every single event experience, but you should at least consider it you should walk into a space just like you do with everything else to create your whole vision and your whole vision board to also take a breath and say, What is this event going to smell like?

Kristina Stubblefield  29:45  
Well, one thing I will say I have actually heard people not use certain venues, reception halls, whatever you want to call them have not used them because of.... Well when I walked in, 

Tiffany Rose Goodyear  30:02  
right 

Kristina Stubblefield  30:03  
Whatever that answer is, and I'm not going to say that they're all smell musty or this, that and the other 

Sharon Rumsey  30:07  
dirty mop water

Kristina Stubblefield  30:08  
dirty mop water, but to realize you can make your own experience because that's what it is she said immersive experience, you can decide what you want your guest, you know, and I do understand what she's talking about. It is one of the primary senses. And I am so glad that we talked about this on our podcast, because I think this could open up an opportunity for people, when we talk about uniqueness and having their own event. You know, a lot of people we talk to have four or five people in their friends group that are getting married, and they're all looking for this uniqueness factor in everything. This is something that even if all five, four or five people in the same circle, had their events scented, the likelihood that they're all gonna end up with the same scent. What a way to really put that stamp of uniqueness. 

I'm just thinking I, I just booked a client and the groom. You know, we're, we're kind of based in Kentucky, and here bourbon is, Bourbon is a big deal. And 

Michael Gaddie  31:18  
a big o deal.

Kristina Stubblefield  31:19  
a big o deal. 

Sharon Rumsey  31:19  
But anyway, 

Kristina Stubblefield  31:21  
It's called Bourbon Country Sharon

Sharon Rumsey  31:24  
the groom's family has started a Bourbon Candle Company. And they're very entrenched in the bourbon industry. And he said, How can I bring bourbon into the wedding without just serving bourbon? Hello, we can make it smell like bourbon!

Kristina Stubblefield  31:44  
Hello, Mike, are you following huh?

Sharon Rumsey  31:46  
I'm having all kinds of ideas here. Yes.

Kristina Stubblefield  31:49  
Well, I mean, it sounds like this has been a very productive episode, Mike, I think you're going to need to get with Tiffany. Sharon, I think you need to get with Tiffany and I have a feeling a lot of our audience is going to be doing research, looking for information. And honestly, I wasn't exactly sure where we were headed with this topic until I started to read more about it. But Tiffany, I can't thank you enough for not only opening up us, the three of us, but also our audience to the opportunities that are available with scent.

Tiffany Rose Goodyear  32:26  
Absolutely is a it's a pleasure. It gives me great hope. And, and having launched this second business, and especially in the industry after 2020. So thank you for your time and your your willingness to you know, expands the work that you do. And I'm sure it's already beautiful. And you are making the most amazing events for your clients. And so thanks for, for having me and taking the time to learn about scent. But it sounds like again sent is already important to you, you just you just didn't think you could use it in this way.

Kristina Stubblefield  33:03  
To open up that bridge of other possibilities on the other side of it. It's something I've got to be honest, I never even had thought about.

Sharon Rumsey  33:12  
I think as a planner, anytime I can have another tool in my toolbox to make that wedding unique.

Michael Gaddie  33:19  
She has a toolbox, let me tell you.

Kristina Stubblefield  33:20  
literally a toolbox 

Sharon Rumsey  33:22  
to make that wedding unique and special and not just another crackerbox wedding. That's what they're paying me for. And I'm really thankful to have met you. And I'm super excited for you because I think this is going to take off.

Kristina Stubblefield  33:36  
So before we completely close out, one of the things that stood out to me on one of the pages of your website was about sharing a unique connective and engaging experience. And I think that's a note to end on. For those that are listening. This is something for you to consider or to start to research. Maybe you haven't heard about it. So Tiffany, as we wrap up, will you share just a little bit about how people can can connect with you learn more about this. We really appreciate you spending some time with us.

Tiffany Rose Goodyear  34:12  
We is my pleasure. And please, you can follow along the business on Instagram, we're at scenting_ events. My personal is the Scentex so it's all about sent to and I will continue to share I will be launching a new social media just program or I'm going to implement sharing tips and tricks about like why to send events, how to send events and the results of sending events. I don't think I talk about it enough in a public in a public space for so again, thank you so I'm going to continue to do that on the Instagram page and then my website is sent dash e x.com. If anybody has any questions we I do some consulting too. So I know Like, I know not everybody can afford to have us fly out to your venue and do the event. And we, you know, we're small and we are growing. But there are ways to incorporate sent into all things. And whether that's a bathroom or a powder room or the the groom suite or the bridal suite, there are small touchpoints sending an entire ballroom, it's a lot and it's it's not inexpensive. But there are smaller opportunities to use cents at your events in different in different areas, too. And I also I'm, I'm launching a kit, design your diffuser kit. So you can create your room diffuser. In fact, I will, after this program, I will send you one, so you guys can do it. And it's great for a bridal shower, I'm so excited he can get your prints together. And again, really just have a fun scent experience. Um, so that is another option that we'll be launching in the next month or so. 

That's awesome. How fun is that!

Kristina Stubblefield  35:56  
I have a feeling Tiffany may be back around at some point in time to follow up on all of this. And I'm so glad that you mentioned something about the bridal suite. Sharon, I really could see the benefits of lavender. And I'm don't know really what I'm talking about. Yes, but that was all calm, relaxing space when there's so much going on with hair and makeup. So and I can't wait to connect with Tiffany because I would love to share more information out even more so than this episode with our audience. So it sounds like the three of us will be connecting with you. But thank you for your time. We really appreciate it. Mike Sharon, I learned a lot in this episode. Thank

Michael Gaddie  36:38  
you so much, Tiffany

Sharon Rumsey  36:39  
Thank you. That was awesome.

Kristina Stubblefield  36:41  
For all of our listeners out there. You know that we love your feedback. We can't wait. Make sure to tag us on social media. Send us a DM or if you want go to our website and hit the contact button. We would love to hear your feedback. Had you ever heard of sending? Is this something brand new for you? We love to get your feedback in Sharon. What else do we like them to do?

Sharon Rumsey  37:06  
If you like what you hear, so on and leave us a glowing

Kristina Stubblefield  37:10  
five star review. Tiffany thank you again so much so much all of our audience until next time.

Thank you for tuning in this episode of The Ring The Bling And All The Things. If you liked what you heard, make sure to hit the subscribe or follow button on your favorite podcast platform to get notified of upcoming episodes. You can also visit our website, ringblingallthethings.com where you can join our email list and get notifications about new episodes and other information. You can also follow us on your favorite social media platforms.

Transcribed by https://otter.ai

Tiffany Rose Goodyear Profile Photo

Tiffany Rose Goodyear

CEO

When it comes to understanding and leveraging the power of scent, Tiffany Rose Goodyear is the expert. Her groundbreaking approach to using scent to enhance experiences has led to collaborations with corporate clients and event planners across the nation. The result? Unparalleled engagement and brand lift in the eyes of guests who enjoy Tiffany’s first-of-their-kind, fully immersive, and customized sensory-based events. She and her team of fragrance technicians have scented events in New York, Washington, D.C., Chicago, Minneapolis, Las Vegas, Los Angeles, and Denver. Tiffany holds a Master’s degree in Advertising Management from the University of Denver and a dual Bachelor’s degree in Philosophy and Political Science from St. Mary’s College of Maryland. She speaks nationally at industry and corporate events and has been a speaker for Smart Meetings, Bizbash ILEA, NACE, WIPA, DMC Network, Denver Start-up Week, and Denver Design Week.