Does your style of communication resonate with your potential clients? Tune in to this episode to hear Kristina talk with our special guest, Katherine Beck. Katherine is a voice coach and shares with us how to show up as your true self, discover and embrace your authentic voice to communicate with intention, speak with feeling and create a personal connection with your audience... to make them want to take the next step and work with you!
As we age, we start to sensor ourselves and overthink everything. This gets in the way of communicating with confidence and certainty. Listen to this episode to understand how to create a more personal connection with your audience with just a few minor tweaks to the way you communicate and use your voice.
Katherine Beck is a Voice Coach, Voice Actor & Host to two Globally ranked Podcasts! With over 30 years of performance experience and training, Katherine incorporates mind-set, voice, acting, improvisation and voiceover techniques all into her coaching. Whether you're a Business owner, an Actor, an Online Entrepreneur or a Podcaster...your voice will always be your most powerful tool to impact & connect with your audience.
• [3:48] Katherine talks about how it took her moving halfway around the world to help her really understand communication in a totally different… and a global way.
• [5:37] Katherine talks about how to discover and embrace your authentic voice… the voice you are meant to speak with.
• [12:32] “You want those first few seconds to be precious. Forget about everything else that's happening…”
• [16:25] “You need to be able to cut out all that other noise and focus on what's in front of you.”
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Kristina Stubblefield 0:00
Does your style of communication resonate with your potential clients? Tune into this episode to hear me talk with our special guest, Katherine Beck. Katherine is a voice coach and shares with us how to show up as your true self. Discover and embrace your authentic voice to communicate with intention. Speak with feeling and create a personal connection with your audience, to make them want to take the next step and work with you.
You're listening to a Business Booster episode of The Ring The Bling And All The Things podcast. My name is Kristina Stubblefield. I'm a technology consultant, marketing strategist, business coach, and in the past a wedding vendor. In these podcast episodes, I'm providing impactful, easy to implement solutions and strategies for efficient workflow and business growth. Now, let's dive in to this episode.
You all are in for a great podcast episode, I want to first introduce the guest that's going to be on here with me today. Her name is Katherine Beck. And Katherine, first of all, thank you so much for joining me.
Katherine Beck 1:15
Thank you so much for having me on your podcast
Kristina Stubblefield 1:18
Before I let her introduce herself, which I will. You're going to be very intrigued about Katherine's background and what she does. But we met when we were on the same podcast, I call it a workshop. It was fabulous. Courtney Elmer's Podcasting Made Simple. And I have met so many friends, people that have now become my friend from that workshop or class. I feel like I know we were together eight or 12 weeks, but it felt like we were together so much longer. And I'm so thankful to still be in touch with people, Katherine, I've been wanting to have you as a guest on here for quite a while. So I'm so glad that you're joining me, because I think what you're going to talk about today will really resonate, and also be very helpful for my audience. So before we get started, we just share with them a little bit about you and what you do.
Katherine Beck 2:15
Absolutely. And I'm so excited to share a little bit about what I do. So I am Katherine Beck, I am a voice actor, as well as a voice coach. And I have been an actor for almost 30 years. Can you hear my dog I'm just kind of grew
Kristina Stubblefield 2:32
up my way. 30 years,
Katherine Beck 2:35
30 years. And so I started acting as a little kid, I've always been fascinated with voice and accents. And I think it's because I was a very quiet kid growing up. I was an introvert. And I didn't feel comfortable using my voice. So I jumped into acting, to express myself through other characters. And I've got an interesting story because I was actually living in Hollywood. Back in 2004. I was in a bar on the Sunset Strip of all places in walks and Australian moseys on up to the bar orders a couple of beers, we all hear his fabulous Australian accent. And that was it. I was in love. Six days later, we were in love trying to figure out what the next step was. And I found myself within seven months, getting married and moving halfway around the world to Sydney, Australia. So it was a very quick romance, quick little wedding in Santa Monica, California. And then off, I flew to halfway around the world. And it was when I moved halfway around the world that I really understood communication in a totally different way in a global way. I didn't realize that you can speak the same language, but you can communicate totally differently. And that's where I became really fascinated and did more research and delved into how to communicate to a global audience. And I started my online business. And that's where I learned how to approach a lot of the things that I was doing in acting in in coaching actors and applied it to working with online business professionals, entrepreneurs, both in front of the screen as well as in person.
Kristina Stubblefield 4:32
What an awesome story. I didn't know that. But that's amazing. Thank you for sharing that. And what a unique perspective you have on like you said communication.
Katherine Beck 4:46
Yeah, and you don't get that until you move halfway around the world. It's one thing to travel. But it's another thing when you move to another country and you're situated there for many years, you really get to understand the differences. and communication, I never would have gotten that if I still lived in the US.
Kristina Stubblefield 5:05
So that is been what is fueled your direction, or what drives you for what you do and share a little bit about what you do, what services you offer.
Katherine Beck 5:17
Yeah, so I work now with a lot of business professionals. So that could be somebody who considers themselves a personal brand, it could be an entrepreneur, both online and offline. And really, what I work with my clients on is a few things, how to discover and embrace your authentic voice. So that means the voice that you're meant to speak with. And I think as we grow up, and we have experiences, we start to censor ourselves, we start to hold back, and we start to overthink and all these little things start to get into the what gets in the way of our message and communicating our message with confidence and certainty. So I really teach my audience how to speak through their authentic voice, and to communicate with intention, speaking with emotion and feeling, because oftentimes, we tend to cut that off when we speak, especially in the business world, and creating that personal connection with your audience. You know, oftentimes, when we speak, we get so wrapped up in the thoughts in our heads that we forget about the actual person that we're talking to. And they need to be seen and heard and felt. And if we're not establishing that connection, it's hard for our audience, that person to want to take that next step in working with us.
Kristina Stubblefield 6:52
And everything that you're talking about, I think leads us to have more confidence as you work on all of the things that you just mentioned. And when you're confident in your business, your brand, your products or services, when you have that extra confidence, it really allows you to deliver and speak to people in a different manner. And I think it really allows you to be more of yourself, like you're saying, and again, I remind people all the time, it's not about doing business with business, you know, it's person to person. And I think in times we can lose that. And all of those things you're mentioning, go right back into your voice what what the words are speaking.
Katherine Beck 7:46
Yeah, it really does everything is communicated through your voice, both in the words that you're speaking and in the nonverbal. And so it says finer points that we need to really look at. And it starts with how we think. So if you can shift the way you think you can shift the way you speak, it all gets transmitted through your voice. So if you're feeling nervous, and how many times have you listened to someone, and you can hear the nerves in their voice, you can actually literally hear their voice quiver. Or how many times have you listened to someone and you go other in a pitch, they're pitching me, they're selling to me, and you can feel it's got this aggressive tone, or this desperation, or neediness or something that repels you from wanting to work with them, because they're trying too hard. So it's really
Kristina Stubblefield 8:38
immediately you almost immediately feel that shield or that barrier form when someone's just pitching you. Not not a hi, hello, how are you doing? It's just almost an immediate pitch. I know exactly what you're talking about.
Katherine Beck 8:55
Yeah. And so it's finding that sweet spot where you can be present with the other person. And they feel like they're on the same level with you that they are being heard, and that you are being heard. So it's a two way conversation. But oftentimes, when we have a conversation with someone becomes a one way conversation, because we're so wrapped up in our needs in our head, that we forget about the other person that we're talking about, we make it all about ourselves. And then we wonder, well, why wouldn't they want to work with me, I've got this great product, or I've got this great service, that they don't want to use me. I'm way better than that other person, but that other person was able to communicate in a way that gels with them, there was that chemistry, there was that bond there, that X factor, that thing that you can't always put your finger on. But when you can connect to that, that's where you start to notice different results in your business that maybe you've been hoping for and wondering why you're not getting it. That could be the reason why.
Kristina Stubblefield 9:58
Okay, so a lot of A lot of this audience are wedding professionals. And immediately when you were just talking, I think about, you know, coming out of a pandemic, or transitioning into this new way. A lot of people have been very excited to get out and participate in wedding shows, both wedding professionals and engaged couples or their parents, family and friends. And what we're just talking about, you said it, you could be the best in the business, you could be the person to deliver, make their dreams a reality, without question. But when you're working a winning show, you know, I've been to many of them, I do booths at them. I almost feel like they feel people to have booths set up, they feel so pressured to the amount of time that they have, as people are walking by what you said, you forget, that's another person. You're just sell, sell, sell or talking about yourself talking about yourself, you haven't allowed that connection to take place in that could keep you from even being in the running or having a shot at being one of their wedding vendors for their day.
Katherine Beck 11:27
And how important is it if they're going to be there, or rather, if you're going to be there on their big day, they want to know that they've got all of you that you're there for them, not just physically with whatever they need, whether it's flowers, or decor or whatever. But you are there for them emotionally because it's the biggest day of their life. And so in that moment, you have a chance in just those first few seconds to establish that emotional relationship with them. So if you're going off a very clinical way to pitch yourself, well there, there's no way that they're going to establish that emotional bond with you. But if somebody else can, they're going to go with them. You know, so you've got those first few seconds those first, let's say seven to 10 seconds to connect with them. And so if in your head, you've got a very clear objective of what you want, think quality, not quantity, because you're going to get a lot of quantity in a show. But you want quality, you want that those first few seconds to be precious. Forget about everything that else that's happening in that show in the showroom, and just focus on that one person, make them feel like the most special person in that showroom, connect with them, and communicate with them in a way that makes them feel special. And like you get them and they're going to want to work with you.
Kristina Stubblefield 12:57
Okay, a couple things of what you just said. He, if you don't let those people get a sense of who you are you, that's who they're going to be working with, not your company name, they are going to be working with you for their special day. It doesn't matter what follow up you do. It doesn't matter that you email them a follow up or text them or you've missed that opportunity to let them in on who you are. As a person. That's who's going to be helping with their special day.
Katherine Beck 13:38
Hmm, definitely. And, look, I am not in the wedding business. So I can't speak too much on having an expertise in this area. But my guess is that if you're in this business, you're in there to serve people on the greatest day of their life. And so there's already something there that interests you and having a connection with being part of somebody's biggest day. So all you really need to do is allow yourself to open up and let that person see who you are, so that they feel comfortable and can trust you that you are going to show up and do exactly what you said you're going to do on their biggest day. They want to have that trust factor. But that trust factor is does not just come in a contract, an email showing up on time. They need the thing that may be uncomfortable for you. But it's so important to them is to show them who you really are. You don't have to show him everything about you. But just open up a little bit, show a little bit of your heart and compassion. And that's going to speak volumes to your clients.
Kristina Stubblefield 15:01
I love what you said about not thinking about anything else going on at that show. And this could be at a networking event or wedding show, be in the moment, that is what I heard you say, Be present. And over the past year or so, I've really tried myself, because, you know, like a lot of business owners and entrepreneurs, you know, you're it's a juggling act, you know, there's usually multiple different things going on. But what I have tried to really do is be more present in conversations, from the standpoint of at networking events, making sure my phone is on silent, in just really being there. And that stuck out to me when you said that, because if you're worried about if you're at a wedding show, and you're worried about the three or four people that are walking by, but yet you have this couple, or maybe this bride and her mom standing right in front of you, not only could you be missing three opportunities walking by, but the one that has stopped to talk to you, you're missing the, you're missing the big picture with making that connection.
Katherine Beck 16:25
That's it, that's exactly it, you need to be able to cut out all that other noise and focus on what's in front of you. And people can sense it, they can sense when you're not connected and present. And in the moment with them. They're not stupid, they may not know what they're picking up on, but they are definitely picking up on it. And it's those nonverbal cues that you want to look out for. And they are definitely feeling. So take those moments that are right in front of you, instead of worrying about all those other people that are walking by. Because in that moment, the only thing that's important is that person that you're communicating with. And that's going to help you not just you know, in that one situation, but you can take that wherever you go, it's being present in your communication is one of the most important and most valuable things you can do.
Kristina Stubblefield 17:24
So let me give you a scenario. This is a lot of times what happens at wedding shows, you have your window of time to set up, you're scurrying in dropping your stuff, trying to get all your stuff set up, getting all your stuff laid out. Sometimes people wait to the last minute to do that. And you're not given yourself any cushion for anything to come up, go on, not go as smooth as possible loading in. And then. Okay, now the show's started. And I, when I heard you say that you're still in the hustle, bustle of unloading and setting up and not in the moment of why they are there. And what opportunity is there in front of you with those guests.
Katherine Beck 18:21
Yeah, that's it exactly. You want to be able to give yourself a moment to just breathe. Breathing is one of the most important things that you can do not just for survival, but because it's going to help calm those nerves. And those feelings that you're feeling are very valid, but we can not transmit that into the conversations then with the people that come into your show booth. So even if you just give yourself 30 seconds, just to get in touch with your breath, breathing from the belly, instead of the, you know, the shallow short breaths that aren't going to serve you and that are going to keep those nerves common. We want those nerves to go away. So you need to breathe from your belly, feel that breath drop in. And just allow yourself a couple of moments just to center yourself. Tell yourself that it's all good. You're ready to go. And think forward instead of back. You know all those moments of hurrying and getting set up that's done that's in the past. Now look forward look to the people that are about to enter your booth and need you to show up for them.
Kristina Stubblefield 19:39
Well, and these are the items that we've been talking about. I'm sitting here and in my mind, I'm thinking this so applies on social media. Yeah, you know, I'm guilty of this as well and I share with my audience all the time. I'm definitely not perfect. But you know, there are times that whole a social Media, I need to do a story today or I need to do a live. And you know, because you Yes, we plan out our social media content. But there's also room for on the spot, things to be put out there. And I have to say I'm guilty as well, of just what we were talking about not being in the moment, not taking a couple breaths, right before we're recording that story are going live. And yes, I'm speaking the words, but I am disconnected. So if I know that, how can I be I'm can't be authentic in my message. I can't allow people in I'm assuming I'm not going to allow people in. Because I'm not feeling it. I'm not there in the moment. How can I expect my followers or people that I'm trying to attract in as well?
Katherine Beck 20:59
Yeah, that's exactly it. That's why it's so important before you do anything on social media, to give yourself a couple minutes just to center yourself to breathe, to focus to warm up before you press record, or live or whatever it is, because the worst thing you can do is warm up into the social media, into the video into the live into the Tick Tock into the real, whatever it might be. You're missing opportunities, let all of that happen off screen, so that when you go on screen, you're on, you're connected. And you are giving your audience what they they need and want from you. They don't want to see you nervous, they don't want to see you warming up stumbling. gathering your thoughts. You do all of that before you press that button.
Kristina Stubblefield 21:57
And they also don't want to see you checked out they what you said in the beginning of this episode. People can tell you mentioned that them those, then I want to ask you about this this the nonverbal will you touch on that just a little bit more?
Katherine Beck 22:11
Yeah, sure. So it's, it's those cues of what's going on internally. So for example, we can hear it in your voice. If you're nervous, we can hear that waiver come through if you're scared, or the filler words start to come in, if you get wrapped in your head. All of those SOS likes, any of that is a cute US arms that they use. Yeah, you know what your audience is so ready to hear what you have to say. But you have to be comfortable commanding that space to go, it's okay for me to think. And when I'm thinking, instead of saying I'm, I'm going to breathe, because I need to breathe. And that breath is my life source. That's the fuel that's going to drive my message to the other person. And you're going to start to hear a difference. You can also hear it in the tone of your voice. So like if you're injecting a thought or a feeling behind what you're saying. So if you're talking to someone about their special day, you can talk about their most special day where there's no feeling behind it. Or you can talk about their most special day, and I'm here to support you. And to give you the best bouquet of flowers that you've ever seen whenever you want. Or I can give you the best bouquet bouquet of flowers that you've ever seen whatever you want, you know, so there's two different ways you can go about doing it, which lets your audience want to hear what's gonna make them want to work with you.
Kristina Stubblefield 23:51
That second one had it didn't sound like you liked what you did. You really didn't care. And this is the service I offer it. But you're you just gave a prime example of you. You need to make sure you know where you're at. Because you may not have thought it came across that way. Yeah, you know, you're used to doing the same old thing day in day out. You've been doing it for 30 years. Oh, yeah. But these people could be meeting you for the first time or seeing you on social media for the first time. And noon. So yes, and you're not pulling it off. And you're not you are very passionate about it. But your words when you just did that did not that that second time it did not articulate at all that you enjoyed or wanted to be part of a day.
Katherine Beck 24:40
And that's exactly it. You could be in a showroom again and you're saying the same spiel over and over and over again the same pitch Well, this is what I can do for you so I can show up on your big day and I can be there two hours before we'll set everything up or we'll be there two hours before making sure that we set everything up for you on your big day. You know, there's a different feeling of comfort and Oh, my goodness, they're going to be there for us. They're going to support us. And yes, you've said it a million times. But if you just add that little extra thing, they're going to feel that warmth come from you, and they're going to go, I need to work with you. Nobody else. I'm not going to see anyone else. I'm working with you.
Kristina Stubblefield 25:21
And I feel like sometimes, and I know, I can feel like people expect me to be a certain way or deliver things a certain way or
Katherine Beck 25:32
Kristina Stubblefield 25:35
Yes. And I think if we just let that curtain down, yeah. And just be who you are. That's and in. I, I've done this for a long time here ago, I heard that right. I've done this for a long time. And I think anytime you've been in the same arena, or the same type of business, you're used to saying stuff over and over again. But people if they just hurt me, Oh, yes. So you know, we, you know, I love helping people through podcasts, and I love helping them with their online presence in the wedding industry. If they just heard me, they wouldn't know that. I really love what I do. I I do I probably too much, honestly, that that is who I am. But sometimes you feel guarded about letting people know just how you talk. You don't you don't have to be fake in your delivery. You don't have to be fake in your feelings. I think and I'm going to pay more attention to this now that you've talked about it is even being more present. And articulating the way that you feel about things. And it is okay to speak in that fashion.
Katherine Beck 26:56
Yeah, and I think now more than ever, that's what people crave. Even on social media, as you're saying is they want to feel like they know you. I think that people want that way more now than ever, because it's socially acceptable. You see celebrities now on Tik Tok on Instagram, on all the things, letting us see behind the scenes who they really are. So for whatever profession you're in, that's what people want. They don't want to see the professional you they want to know the real you. They want to know that they could, you know, work with you, but also get a cup of coffee with you. And have a conversation.
Kristina Stubblefield 27:43
In the wedding industry. Sometimes professionals and their client work together for 18 months. Yeah, that's a long time. Second, that second example you gave while ago? Would you want to be work 18 months with that person?
Katherine Beck 27:59
Exactly. That's it? Yeah. So
Kristina Stubblefield 28:03
let them see who you're going to be throughout the journey. And this could be through email, through video on social media, you know, videos now in email, or very popular, but also in person at networking events at client meetings. You know, there's a, I feel like sometimes, and I've just thrown it out the window over the last year or two, I'm who I am, you come to a meeting, you hear me on the podcast, you see me in person that this is it. And it's took me a long time to get there to be honest with you, because all these people have never met me in person. So I better you know, kind of keep it toned down or, you know, let's make sure I you know, watch what I'm saying. They've been referred to me and most of the time for some reason. And I hope it was always a good reason. But don't waste the time. It doesn't have to take you as long as it's taken me or to any of the listeners out there, to show up and be who you are to speak your truth to speak in your true authentic self. Like you said, it is going to, it's going to probably be a magnet to draw people in and attract the people. If they're your people. Great. You don't want to waste your time with people who aren't your people.
Katherine Beck 29:25
Yeah, that's it. Yeah, it's a very powerful thing. And look, everyone's got their own journey and gets to it in their own time. But why waste time? You've got one life, you've got one business, make the most of it and have fun with that.
Kristina Stubblefield 29:42
Can we go ahead and say you have one voice
Katherine Beck 29:44
and you have one voice? And I'm sure
Kristina Stubblefield 29:47
that you can help people change their voice in many different ways. But you're born with one voice, right?
Katherine Beck 29:54
Yeah, correct. It's not about and I think you know, it's not about changing your voice. You can in can't see your voice. How about that
Kristina Stubblefield 30:01
go enhance your eyes.
Katherine Beck 30:03
So you're taking this most beautiful gift that you've been given, and you're utilizing it in a way that's going to really spotlight the best qualities of you. But showing up as your true self, not masquerading around as the version of you that you think that others want to see from you. Because those days are over, people want to get to know the real you. And don't be fooled, that doesn't mean that we have to know every single thing about you. We don't, you can still pick and choose what you share with your audience. But let them see you let them connect to you. Because I guarantee they can feel that. And when they feel that you're going to see your business grow. Because more and more people are going to want to work with you. It's like a magnet, they're going to be attracted to you, they're going to be attracted through your voice.
Kristina Stubblefield 30:58
That was awesome. Incredible. I feel like we could talk for hours about money, there is so much and I've listened to some of your podcast episodes. And I want to make sure to share with my audience about how they can listen to your podcast episodes or find out more about you. But before I do that, is there anything else that we didn't talk about as far as along the lines where we were? Is there anything that we didn't mention or talk about that you think would be important to share?
Katherine Beck 31:31
I think just really be proud of your voice, who you are your message, what you have to offer, and communicate that with your audience. Don't be afraid to be different, and vocalize that. Be a visionary in whatever you do, do and share it proudly through your voice to the whole world because we want to hear what makes you unique. And you need to do that by communicating that through your voice.
Kristina Stubblefield 31:59
I'm so excited that you came on as a guest too, because I feel like people don't really understand how big of an instrument, their voice can be for their business, for their relationship for their nonprofit. Whatever it is that they're passionate about. It doesn't just have to be about business. I feel like sometimes they really don't know how we'll just know how great of an instrument it can be.
Katherine Beck 32:32
It really is a secret weapon. And those that know about it. Why do you think they're so successful? They know the power of their voice. When you look at some of the top motivational speakers, you know, think they've seen a voice coach, when you look at the top people in your industry, I guarantee some of those people have seeked, the assistance of a voice coach because they know the power of the voice. And so if you're looking to get ahead in your industry, I guarantee it is one of the most effective ways to do that. And like you said, you'll see that ripple effect, it will influence how you communicate in your day to day life. So not just professional but personal as well. And it's going to make a really big shift in your relationships in how you communicate to.
Kristina Stubblefield 33:26
So before you go, I want to make sure to tell people the podcast that they will want to look and I believe you're on all of the different platforms if I'm getting that right, is The Voice for Business podcast.
Katherine Beck 33:39
That's it The Voice for Business podcast.
Kristina Stubblefield 33:42
I encourage everyone to check it out. All of the episodes pack great information. And although a lot of my listeners are in the wedding industry, there's some other businesses too, there is something to take out of each one of your episodes. I know there is and for those that may want to take the step further and may want to work with someone or maybe they have speaking engagements coming up or, or whatever it is. Do you work with people one on one?
Katherine Beck 34:12
Yeah, I work with people one on one, you're more than welcome to contact me. And we can set up a quick call and just talk about what your needs are, and set up a program for you. I work with people one on one as well as in a group coaching environment as well. And you can reach me on my website, which is katherinebeck.com.
Kristina Stubblefield 34:31
And we will make sure that we put all of that information in the show notes, as well as links to where you can follow Katherine on social media. And thank you so much again for this has been great. I mean even very helpful for me. I cannot wait to hear feedback on what people are able to take away from this episode and make a positive impact for their business or for themselves.
Katherine Beck 34:59
Well I spend An absolute joy to be on a podcast with you and to speak to your listeners. And I wish you all the very best.
Kristina Stubblefield 35:07
Thank you so much. Okay, everyone, thank you for tuning in to this episode. As always, if you've liked what you've heard, please go to your favorite podcast platform and leave a review. You know, I always welcome feedback on social media, or you can just go to our website and click the Contact button. Thanks again, Katherine. And until next time, everyone keep working on those businesses.
Thank you for tuning in to this Business Booster episode of The Ring The Bling And All The Things. If you would like to get notified of new episodes, make sure to click the subscribe or follow button on your favorite podcast platform. For you can visit our website ringblingallthethings.com and join our email list. We welcome any feedback you may have. From topic ideas to questions. Just click the Contact button on our website.
Transcribed by https://otter.ai
CEO Voice For Business
Katherine Beck is a Voice Coach, Voice Actor & Host to two Globally ranked Podcasts! With over 30 years of performance experience and training, Katherine incorporates mind set, voice, acting, improvisation and voiceover techniques all into her coaching. Whether you're a Business owner, an Actor, an Online Entrepreneur or a Podcaster...your voice will always be your most powerful tool to impacting & connecting with your audience.