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March 4, 2022

Take The Hesitation and Procrastination Out Of The Equation With These Social Media Content Tips!

Take The Hesitation and Procrastination Out Of The Equation With These Social Media Content Tips!

In this episode, Kristina not only shares content ideas but also breaks down that content is not always what you post to social media. It can be as simple as you (the expert) engaging with others posts by liking, commenting, offering a solution, and adding value in some way. If you want to hear how to put the “social” back in social media and you struggle with content ideas, knowing what good content really is and how to genuinely engage with your online audience… you will want to listen to this episode to learn at least 10 things you can post about this month plus some quick tips you can utilize to become the go-to expert in your industry.

TO ENROLL IN ANY OF THE FREE MARCH 2022 WORKSHOPS, PLEASE CLICK BELOW:

3-10-2022: Developing Your Social Media Strategy: https://www.eventbrite.com/e/291830692457

3-17-2022: Attract More Clients With Attention Grabbing Visuals: https://www.eventbrite.com/e/291839077537

3-24-2022: Utilizing Video In Your Social Media Marketing:
https://www.eventbrite.com/e/291843420527


3-31-2022: Planning & Scheduling Your Social Media Content: https://www.eventbrite.com/e/291848134627

Timestamps:
• [1:22] “People really get in their heads, they overthink content when it comes to social media.” 
• [2:50] “How do you engage with others? Do you like their posts? Do you comment… whether it be people that you work with in the industry?”
• [5:09] Kristina talks about focusing on your own stories/lessons learned/memorable moments to create the content. 
• [9:42] Kristina shares that written or video testimonials and reviews are powerful content pieces to share.

For more information on The Ring The Bling And All The Things Podcast, visit: https://www.ringblingallthethingspodcast.com/

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Transcript

Kristina Stubblefield  0:00  
Want to hear how to put the social back in social media? If you struggle with content ideas, knowing what good content really is, and how to genuinely engage with your online audience, you will want to listen to this episode to learn at least 10 Things you can post about this month, plus some quick tips about providing solutions, adding value and becoming the go to expert in your industry. 

You're listening to a Business Booster episode of The Ring The Bling And All The Things podcast. My name is Kristina Stubblefield. I'm a technology consultant, marketing strategist, business coach, and in the past a wedding vendor. In these podcast episodes, I'm providing impactful, easy to implement solutions and strategies for efficient workflow and business growth. Now, let's dive in to this episode. 

Recently, I hosted an online workshop. And it was in regards to content. And I've heard a lot of feedback from wedding professionals in regards to content, specifically social media content. And I thought what a great topic to cover on the podcast. Because I think people really get in their heads, they overthink content when it comes to social media. And I cannot tell you how many times someone has said to me, I just don't have really much content to post about wrong, that is incorrect. And I hope by listening to this podcast episode, I will shake loose or rattle your cage a little bit and make you start to think, Wow, maybe I do have more content to post about than I really think I do. So a lot of times people say to me, and makes good content? Well, I've talked about this before. And a lot of times people forget the social part of social media. So social media has evolved. I mean, very quickly, it is constantly changing. And one of the things that I like about where social media is right now in regards to businesses, is just how social you can be on social media. And you're probably thinking to yourself, What in the world is she talking about? Besides the content that you actually post on your business page or business profile, depending on what social media channel that we're talking about? How do you engage with others? Do you like their posts? Do you comments, whether it be people that you work with in the industry? You know, you've heard our mission before our mission with the ring, the bling, and all the things is community over competition. And if we all work together, it will better everyone and their businesses. And that is what we're all about. So with social media, the businesses that you work with the venues that you have events at? Are you engaging with them? Are you liking their post? Are you commenting? That is part of your content? To be honest with you? What are you providing? What value are you providing? When you reply? Maybe you're in different Facebook groups? And when someone has a question in regards to events, do you scroll right past it? Or do you take a minute and comment in do you provide value. So not always is content, just posts that you put out on your business page or profiles. But with today's topic, I just want to take a few minutes and hopefully leave you with some ideas of content topics. Or ideas of content that you can put out as people in the event industry, whether you're a wedding professional venue or you're a business that's just listening to this podcast episode. What solution does your business product or service provide? Because that right there

is content in itself. People ask what do I do? I simplify marketing and business for wedding professionals, and other businesses, now we can break that into a bunch of different posts to be honest with you. But when you focus on your story, the stories you have to share. Now when I say stories, I don't necessarily mean this unbelievable incident that happened at an event. Just because I'm saying stories does not mean die, don't mean it to be something negative. When you share stories, with your audience, you're letting them in, you're sharing your expertise. Your audience is real people, people like me and you. We don't necessarily have to talk at them. We need to include them in the conversation. And stories is one of the best ways to post content on any social media platform. And it actually can be done in video. You can use pictures with text. You know, this isn't a topic about what types of content to put out there. Video is King no matter what. However, not always, could you go live or maybe not always do you have video to use, maybe you do need to use pictures. But I encourage you to include a video, a photo with your post. So I was talking about stories, real experiences, you are going to solidify, that you're an authority in your industry, you're going to stand out as that true wedding professional that you are, when you share real life experiences. When you share the stories that I was just mentioning to you. They can be fun, they can be serious, you can point out, it would have been better if it was done this way. We don't have to call out people's mistakes. But we can use it as a learning experience. And use that as content on different social media platforms. You know, every time I do a podcast episode, I always want people to be able to implement something immediately inside their business. And I think when I share some of these content ideas with you, it will make the wheels start turning of how you can use some of this in your own social media. So let's talk about pain points. What is something that your audience that your target customer is struggling with? Or needs help with however you want to word it? That can be something that you post out about social media, you have the solution, you have the answer, you can make it easier. What mistakes you've seen, I mentioned it briefly just a couple seconds ago, a few minutes ago about what mistakes you've seen. Maybe it's not an event you've been part of, but it's something you've witnessed. Again, you don't have to call out the names. Doesn't have to be something that happened last weekend can be something that happened years ago. You can share your own unique experiences. You can talk about misconceptions. One example that comes to my mind. I heard this just a couple of weeks ago that someone automatically assumed and we know what that means. But someone automatically assumed when you used a full service wedding planner, they made the decisions for you. It wasn't your events, it was the wedding planners event. That's a misconception. Now, I'm not going to say that every single wedding planner out there doesn't make decisions. What I'm going to say is my experiences with the wedding. Wedding planners, specifically wedding planners, is they are there to guide you and help you make educated decisions. I have not witnessed wedding planners, making all the decisions and this is how it's gonna be and it's it's really their event and not your event. That is a misconception. What misconceptions are there out there in your field of expertise,

testimonials and reviews. Those can be so powerful, whether it's written or in video format. Those reviews really shared to your audience the impact that you made that you your business your team made for someone. So testimonials and reviews very powerful inspiration. And I also say along this tips and inspiration, so you can always post about tips that have to do with your industry, you have to give everything away, you can actually post tips that can make a difference that can draw people in. They can make people want to follow you more, because you've provided a great lesson or inspiration or tip. You can also show off your talents. Most wedding professionals are part of events, that's plural, throughout each month. Some are part of events every week. Maybe some of you out there are part of something every day. My point is, there is a quick photo that can be taken. And that be posted out on social media. It doesn't have to be that day, it can be used down the road of showcasing your talents. Whether you're a DJ, a planner, a designer, a bar service, catering, photographer, videographer, invitation company, the list goes on and on. You can show off your talents through pictures, and videos. How about those binder relationships? I think this is one that's not discussed enough. You can post out about a company that you do business with how much fun it is to work with them. How it makes it so much easier at an event to work with ABC Company. Talk about those vendor relationships. How about you can pose questions? Trivia, you can ask your audience through polls. You started to see more of that take place on stories and reels. How about a quote. This is something quotes, I have several favorite quotes, I have a couple that I use more often than not one of mine that I'll share with you his attitude is a small thing that can make a big difference that has stuck with me. Gosh, I think the first time I saw that, quote, maybe it was on a mug. And it has just stuck with me over the course of the years. So quotes can be motivational. You can also do contest or giveaways. Another one that I'm seeing used a lot is fill in the blanks. I saw one not very long ago was if I could do my honeymoon over I would go to and there was a blank. And the answers that I saw were all over the place from different resorts, different destinations throughout many different countries, even some in the United States. So you're leaving that open to your audience to fill in the blank. These are just some ideas that I hope you will come to realize you have so much that you can pull from inside your own business. As event professionals, you're very fortunate. This industry has a lot more content that they can pull from than other business industries. There's so many things to talk about just with events themselves. Doesn't have to just be done in one post. But there's so much there's also so much in the industry to talk about, as I mentioned stories, inspiration, lessons, questions, statistics, contest giveaways,

mistakes that you've seen sharing your unique experiences. These are just some of the ideas that I wanted to share with you to help your wheels turn to start realizing wait. I don't need to hesitate about posting on social media or updating my website. I do have content to pull from absolutely you do. One of the things I'll share with you if you don't already do this. Do you journal after an event? Whether it be actual In a notepad or through a Google Doc or through notepad on your computer or tablet, what stood out from from that event? just jotting down a couple notes, texting it to yourself. Now I know some of you out there be like Christina, okay, and do that during an event. You know how hectic it is during a wedding, or a corporate event. It can just take a few seconds. There are so many different topics out there to utilize in your business. I'll leave you with a couple other notes in regards to this topic. Don't forget about calls to action in your post. You can be sharing a story. And at the end of it, you can have you had something like this happen? Do you have a story to share from a wedding you attended? Ask something of your audience, what action do you want them to take? Now, if you're asking a question or doing a poll, obviously you're wanting them to answer that. But your other post, don't forget about asking engagement from your audience Comment, Like Share. Don't assume that people will automatically know what you want them to do. Because I'm here to tell you, they won't help guide them in what you're wanting out of your audience. One of the other things I'll leave you with in this episode, listen, listen, and pay attention to what others are posting out there on social media. What questions do you see engaged couples posting about? Do you see the same topic a lot of times do a post on your own social media channels about that. Maybe you have some guidance that you can share with people in regards to that same topic that you see come up time and time again, on different social platforms, just observing, listening, and paying attention to what's actually going on in the event industry can help provide content, ideas, topics, and more. This is something that I just felt like so many people reached out or have asked me even recently, and over the years, I just don't know what to post about. I feel like I've posted about everything I have to post about. Well, in the event business, there is still more to post about. So I hope that these ideas and tips will give you some direction and maybe help rejuvenate the ideas to post out there on social media. I can't wait to hear your feedback, just visit the website, hit the contact button, or reach out to me on social media. I have been doing some free workshops, and I want to share those with you as well. So here's a couple of options. You can always visit Christina stubblefield.com to see upcoming workshops that are available right around the corner our workshops for social media. The other way is you can join our text list. You can text wedding Pro, all together wedding pro 2502 to 896132. And you will get added in to our text list to be notified of upcoming workshops,

and all things that we have going on for wedding professionals. I hope to see you at one of my upcoming workshops. Always let's connect up on social media. And I look forward to hearing your feedback on this episode and other episodes. Until next time keep working on those businesses.

Thank you for tuning in to this Business Booster episode of The Ring The Bling And All The Things. If you would like to get notified of new episodes, make sure to click the subsscribe or follow button on your favorite podcast platform. For you can visit our website ringblingallthethings.com and join our email list. We welcome any feedback you may have. From topic ideas to questions, just click the Contact button on our website

Transcribed by https://otter.ai