You can’t just show up on social media without a plan… unless you don’t want anything out of it! And you can’t just randomly post when you finally get around to thinking about it… you will not get results! In this episode Kristina breaks down all the questions you need to ask yourself before you can develop a true social media posting plan - a strategy that will yield a return on your investment.
There are so many social media platforms out there! Where are you spending your time and efforts posting? Are you on the right channels - the same ones your target audience is on? If you aren’t asking yourself these questions, you are missing the boat and missing out on leads and sales for your business. Tune in to hear Kristina explain how to create a social media strategy that you can easily implement and stick to by asking yourself and answering a few basic questions.
Don’t miss this episode! Are you posting on social media at random or doing it intentionally because you have a strategic plan and calls to action to attract your target audience? Do you even know what social channels your target audience is spending their time on? Listening to this episode will give you those answers! Catch it now before your competitors do!
Listen to this episode to hear how and where to engage with your wedding business’s target audience, how to address their pain points… and how you can utilize the plethora of content you have across multiple platforms to cover more ground.
BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND why just a little forward thinking and planning to create a social media strategy will enable you to post with purpose and see a return on investment rather than at random without any quantifiable results.
Do you utilize a social media strategy? Tell us how effective it has been for your business and tag us on Facebook or Instagram @theringtheblingandallthethings
Connect with the host:
Kristina Stubblefield - www.kristinastubblefield.com social media @kristinastubblefield
Kristina Stubblefield 0:00
You can't just show up on social media without a plan, unless you don't want anything out of it. And you can't just randomly post when you finally get around to thinking about it, you will not get results. In this episode, I'm breaking down all the questions you need to ask yourself before you can develop a true social media posting plan, a strategy that will yield a return on your investment.
Welcome to Marketing Monday, on The Ring The Bling And All The Things podcast. My name is Kristina Stubblefield. And for over 15 years, I've served as a marketing strategist and business coach. Also, I was once a wedding vendor. In these podcast episodes, I'm providing bite sized, digestible marketing solutions, and information that can be immediately implemented, and make an impact on your business. Now, let's dive in to this episode.
I don't really think there's a better time to revisit this topic. I've talked about it in the past, but I want to talk about it a little differently. As we are close to closing out one year and starting a new year.
A lot of times people say to me,
there's so many different social media outlets, there's very little time, you know, like where should I be spending my time? What should I be posting?
And, honestly, the answers are really not that difficult. It comes down to having a social media strategy. Everyone needs one, it does not matter what type of business you have. Everyone needs a strategy. Sometimes if I'm being honest, which I'm pretty transparent. I struggle with this. Because sometimes I just want to hop on social media and talk about what I want to talk about. But in the grand scheme of things, if there's not a strategy in place, how will it be used on different social media outlets? What is the topic? How does it tie in to the rest of the week? And to my target audience? And how does it come back around to business?
There's questions that need to be answered. And a lot of people steer away from the word strategy. Because a lot of people hear that word and think up, she wants me to do more work, I don't have enough time in my business to take on anything else? Well, then my answer to you would be, so you just like showing up on social media when you want to, and you really don't want anything out of it. Because that's the truth.
If you're just posting randomly, when you think about it, when you have time,
you're not going to get results, you may not want to hear that answer. But if you're going to spend any amount of time doing something,
don't you want there to be a return.
It's just like spending money. If you're investing your time, you want something out of it for your business.
And this is right here where you have pause thinking, Am I going to go on to listen to what she has to say? It's probably going to be some stuff you've heard before. But you should take just a few minutes. I'm going to keep this short and sweet because there's a few questions that you need to answer. And it's going to help you going into a new year
having a voice on social media, and that produces results.
Now you want to hang out on social media and just like people's post and comment here or there. That's up to you.
But if you're wanting leads, and you're wanting people to leave social media and go to your website to look at your products or services, your pictures, this, that or the other, there's got to be some rhyme and reason to what you're putting out there. So let's get started right with the basics.
So a social media strategy I've just covered. It's important. We can talk about that and talk about it and talk about it. It's important. Okay, so now that we understand that, one of the first questions, I would ask yourself, what do you want out of social media for your business?
Do you want people calling you? Do you want people going to your website? Do you want people to look at pictures or video that you put on social media? What do you want out of social media?
And this may be one of those episodes that you want to pause, jot this down on a piece of paper
and then push play again. This could be one of those episodes where that works better for you.
Okay, so now that we've asked the question, what do you want out of social media
Let's ask this question.
Who's your audience on social media? This is twofold.
Number one, I should have asked that a little different, but we'll keep going. Number one, who's your target audience?
Okay, your target audience is going to tell you which social media platforms you should be spending your time on.
For those wedding professionals out there, if I know your target audience, like I think I do,
Instagrams probably going to be one of those platforms. And as you roll your eyes, and you say, I do good to keep up with Facebook. Again, if you're going to spend your time on social media, you need to be where your target audience is. I know, I've covered this topic before. And I said, you need to spend your time where your audience spins, or I'm sorry, where your target audience spends their time. Okay. Now,
back to who's your audience? Okay, to fold second part of that question? Because depending on who your audience is, is how you're going to post
is your audience, someone who does not read paragraphs of information you put out, you probably need to use video is your audience you've got to stop the scroll, probably need something that gets attention. And before you think, Hmm, this is this word strategy. Here she goes, again. Most wedding professionals have more content to pull from than any other industry out there. Why I know this, because I've dealt with all different types of businesses in all different facets of marketing. And I'm here to tell you, if you're a wedding professional, you have a lot of content to utilize on your social media. If you're doing events, you've got content. You just have to have a plan. If you have a strategy, then you can say, Okay, I need to make sure that I take three to five pictures. At every event I do, I would think it'd be a lot more, but I'm giving you an example, I need to make sure that I take a quick video clip. How do you know that you need that? It's because you've answered the other questions. You're participating in these events. You can use pictures and video clips. To get attention of your target audience on whatever social platforms you should be spending your time on, or that you choose to spend your time on. Again, the word strategy isn't that hard to tackle. It's just breaking it down in simpler terms. So let's quickly recap, we've talked about why social media strategies important. We've also talked about what do you want out of social media? Then we've talked about your audience, we've talked about who your target audience is, and where are they? We've also talked about who is your audience beat to be able to know what kind of content to post out there. And again, I'm summarizing this mean, these could all be broke down into workshops into episodes on their own. This is to give you quick information that you can answer these questions, have a little bit of a strategy in place to start seeing some results inside your business. So now let's keep going. The next question that I would ask myself is, how can I use this content on multiple places? multiple platforms? So how can I use this content on Facebook? How can I use this content on Instagram? And wherever else you need to be is that YouTube is that Pinterest is that tick tock? I could sit here and listen for you all day. But how could you utilize that content in multiple places? Because that really allows you to cover more ground with the same piece of content. Now this next question, everyone should pay close attention.
What is your target audience's pain points? What are their pain points because I'm here to tell you, those pain points need to be addressed on social media post in social media posts would be the best way to say that. So let's just say that their pain point is they don't want wedding cake. They want something else for desserts, some other kind of unique dessert, other than just a wedding cake. And if you're a bakery out there, how do you address that pain point? If that example was a pain point, maybe you would do it by saying, we offer full dessert bars. And you go into detail. We don't like traditional cake, we do cookie cakes, cupcake displays, macaroon bars, there's so many different options out there. But remember your pain point, don't want the traditional wedding cake, we can help. That's just a quick tip off the top of my head. those pain points are content pieces to utilize in your business. That becomes part of your strategy. The other thing you can consider? Or question you could ask, what are the searches that your target audience or your perfect client is doing out there on the internet? Whether it be social media, Google, wherever? What are they searching?
Because that could be should be
part of your social media strategy.
Those search headlines can be content pieces to use on all different types of social media platforms.
And lastly, I would have you consider when you're thinking of your social media strategy.
What is your clients journey? And here's what I mean by that. Kind of like some people will call it the buyers journey. So your client, what is their journey, their process in using your business product or service.
Those are content pieces, whatever that strategy is, or I'm sorry, whatever that process is, say you have a meeting with them. They go through a questionnaire, they do a taste testing,
whatever that process is.
That was our content pieces. So think of your client, what is the exact process of using your business
and then turn that into social media post, put that somewhere in your social media strategy.
And again, I talked about this being the perfect time to revisit this topic is because as we're wrapping up a year and going into a new one, social media strategy is crucial.
It's crucial to not wasting time, it's crucial to not wasting money. But it can also save you from being so frustrated with social media that you don't use it for your business. That's what I don't want people out there to think, Oh, I'm done with social media that social media has a lot of great benefits. Can it be frustrating? Well, hell yeah, it can be. There's a lot it's ever changes. It's evolving every day, sometimes multiple times a day.
But it is also a benefit for your business. It's just using it with the right intentions. It's setting intentions. You can also call that a strategy.
If you set out to have XYZ strategy on social media. And then this is the content that supports that strategy. And you make sure you have the right calls to action on your post.
Not just sell, sell, sell, but the right calls to action, then you can get a return
for your investment for your time, your energy, your effort, your money.
And that's what I want out there for anybody. Those especially that listen to this podcast. That's why I do those give you bite sized information that you can easily implement inside your business. And if you sit down, and you revisit this episode, and you have a couple pieces of paper, and you really answer those questions that I posed, you will formulate your own social media strategy. Is it going to be perfect? Is it going to be as detailed as it could be? No, this is a short podcast episode. It's to get your creative juices flowing to get some kind of flow for your business. And it is what it is. This is a podcast episode. This isn't a five day retreat that you're going on to invest 12 hours a day inside your business with workbooks and worksheets and really diving deep and coming up with content strategies and all those pieces.
No, this is a stepping stone to use inside your business. So that way you're not wasting your time, or not just posting to be posting that this episode will make you have just a few thoughts about the content you're putting out there to your audience. So they share it. So they think of you when they need those services. So they tell others about your business. That is exactly my intentions with marketing Monday, is to help businesses of all kinds, but this is really geared towards wedding professionals, to help them continually work inside their business, to feel less overwhelmed where they get results. And I hope that you will invest a little bit of time, because I promise it will be worth it for your business. Instead of just posting or the other option, you're frustrated. Not going to use Facebook, you're done with Instagram, this, that and the other because I assure you social media is not going anywhere.
Your target audience,
they're still going to be found somewhere on social media. And I don't want you to miss out. I can't wait to hear some feedback. On this episode. I would love for you to share your social media strategy that you come up with. You can find me on social media, or you can visit the website and shoot me a message
he digging, there are people out there that need your business that are looking for your products, your services,
your type of business.
Until next time, take care.
Thank you for tuning in to this Marketing Monday episode of The Ring, The Bling and All The Things. If you would like to get notified of upcoming episodes, make sure to click the subscribe or the Follow button on your favorite podcast platform. We welcome any feedback from topic ideas to questions you may have. You can visit our website for previous episodes, or to send us a message just visit theringtheblingandallthethings.com
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