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Nov. 29, 2021

Outcome Marketing = Income For Wedding Pros

Outcome Marketing = Income For Wedding Pros

In this episode Kristina is talking about her definition of outcome marketing! What is it? It is the end result you offer to an engaged couple after providing a service for their wedding. Tune in to understand how to use this “end result” in your marketing efforts!

What is an engaged couple gaining or receiving by hiring you for their wedding? What is the end result you provide? Answer these questions in layman's terms and you have your marketing message and content for your social media channels. Tune in to this episode to understand how to use it!

Are you selling potential clients on the end result you can provide to them? Not sure what that means or how to do this? Listen to this episode to understand that listening closely to the questions being asked about your services are the ones you need to answer in your marketing efforts. 

Stay tuned to this episode! Kristina is sharing how to go about creating content for your most effective marketing messages by asking yourself what the engaged couple is actually getting by the end of your provided service to them. 

BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND how to create effective marketing messages on your website and social channels just by asking yourself a few simple questions.

Ready to give your business a shameless plug? What end result does your product or service provide? Tell us about it and tag us on Facebook or Instagram @theringtheblingandallthethings

Connect with the host:

Kristina Stubblefield - www.kristinastubblefield.com social media @kristinastubblefield  

Transcript

Kristina Stubblefield  0:00  
In this episode, I'm talking about my definition of outcome marketing. What is it, it is the end result you offer to an engaged couple after providing a service for their wedding, tune in to understand how to use this end result in your marketing efforts. 

Welcome to Marketing Monday on The Ring The Bling and All The Things podcast. My name is Kristina Stubblefield. And for over 15 years, I've served as a marketing strategist and business coach. Also, I was once a wedding vendor. In these podcast episodes, I'm providing bite sized, digestible marketing solutions, and information that can be immediately implemented, and make an impact on your business. Now, let's dive in to this episode. 

So many people come to me and want to pick my brain for strategies and the latest and greatest in the marketing world. And when it comes to wedding professionals, I, for the longest time have noticed how many people push or market their services, I can offer you four hours of such and such service for X price. And although that is the truth, in the grand scheme of things, is that really what your customer is looking for? If you really think about it, when you see people post online, I'm looking for. And something just popped in my mind that I recently saw someone had posted, I'm looking for an upbeat entertaining DJ, to keep my guests on the floor for a few hours. That is what the person posted that they were looking for. They did not post, I'm looking for a DJ, that is available for four hours on such and such date. And if you even keep thinking about it, most of the time, people don't say I'm looking for a DJ for four hours. That includes lighting. Most of the time, people don't know what they don't know, they don't normally know what services a DJ provides other than maybe playing music, until they receive some information to realize that there's different packages out there. My point to this being is I talk to a lot of my clients about marketing their outcome. Now, if you go online and you google this, and you look up outcome marketing, you're gonna find some other things out there different than what I'm talking about. Because there is something in the marketing world that is considered outcome marketing. So don't get yourself confused. Number one, I'm not saying Google is not a great thing because it is. But let's go back to the topic at hand. If instead of you put out that you're a DJ that offers a four hour package for X number of dollars, if you marketed that you are a professional DJ that keeps people on the dance floor with over 30 years of experience which one is going to get more attention and that may not be the best example. I'm kind of throwing this out there on the spot. But and this is not picking on DJs whatsoever. It just came to mind. That's what I'm I have a little bit more experience in that industry in regards to the wedding profession or wedding prover fashion I guess I could say wedding pro profession. So what if you marketed towards your clients? pain points? What if you said I'm an all inclusive wedding planner. That will take the stress out of your wedding planning and let you enjoy your special day. Instead of I offer all inclusive wedding package

Here's what all comes with it and it's this price into some, this honestly should not be the first time you've considered this. And I don't mean that in any kind of bad way, it's really common sense if you really stand back and think about it. If you listen to couples that come to you at wedding shows, or wherever you set up or the calls you take in you listen to the questions they're asking you, or what their wording is, or what they're concerned about. You're going to get part of your answers. I can't find a DJ that does this. I'm looking for a wedding professional that does this. I'm looking for a wedding planner that does this, I'm looking for a caterer that offers this. So many times I tell people, you can learn so much more by listening. If you listen to the enquiries that come in, by phone, by email, by your website by social media, you can find your social media content by addressing the questions that you're constantly asked or a question that just comes up, because that's what people are thinking right here right now. So when I say the word outcome marketing, here's what I'm referring to me specifically? What are they getting? At the end of their service that you provide? What is the outcome? Is that a stress free wedding? Is it upbeat music, that you keep people on the dance floor all night long? Is that the best uplighting in your region, your city, your state? What is it that you provide to them? What is the outcome? And I think if you start to answer that question, Mark marketing your business can be a whole lot easier. Now, does that make does that mean that Oh, you don't need to be on so certain social platforms. Does that mean this? Does that mean that? No, what it means is the content for your marketing can hit home with people more. It can be down to earth, or what I refer to as common sense. Sometimes the language that wedding professionals uses or use is not the same as engaged couples. wedding professionals have been in the business a number of years and have their own lingo, or they use the exact terminology where you're engaged couples have never been through this process before. So you hear some marketers out there say something about dumbing it down. That's not anything negative, you have to think of your target audience who you're talking to. But I can tell you one thing with many of our clients, we have now started marketing towards the outcome, selling people on the end result. And that attracts people, to your business or to your brand. Now, there's many other episodes that we can do about content, because wording is only one part of it. But if you start listening to the inquiries to the information to the people you talk to, and you start putting that into your content, I think you will start to see other results, you may be able to tap into other audiences that you in the past have not because of the wording you've been using. For wedding professionals out there, no matter if you're just getting started or you've been doing this a long time. Answer this question. At the end of the day, when you're done providing your services. What is that client walking away with? What does that couple walking away with? By having you as part of their special day and then start using that in your marketing

find pictures. Gosh, as wedding professionals, I tell them all the time, you all have some of the best content, you have some of the most content to pull from, because of the industry you're in previous event pictures, events that you're at that you can grab a quick photo can be used in post a stories, reels, the list goes on and on, on your website. So I encourage you. I challenge you that answer that question that I just said, and I'll say it one more time for you, at the end of the day when the event is over? Because a couple had you at their event? What are they walking away with? What do they get at the end of it? To me in my wording with marketing lingo? I say that's the outcome. That is what the couple got. That's their outcome. answer that question for your own business. And then start using that in your social media post. Start promoting your business in that way. Start using that wording start using graphics pictures that correlate with the wording of how you answered the question. I cannot wait to hear back from you all. I love hearing how people are using the tidbits that I share on marketing Monday in their business, and the traction that they're gaining or ways that it's improving their business or how it's making business just a little bit easier. Because after all, I want these to be bite size digestible episodes that you can immediately implement in your business. One step at a time. It doesn't all happen overnight. And there's a lot out there that can overwhelm you as a wedding professional. So I can't wait to hear from you. Go to the website or find me on social media. Until next time, take care.

Thank you for tuning in to this Marketing Monday episode of The Ring The Bling and All The Things. If you would like to get notified of upcoming episodes, make sure to click the subscribe or the Follow button on your favorite podcast platform. We welcome any feedback from topic ideas to questions you may have. You can visit our website for previous episodes, or to send us a message just visit theringtheblingandallthethings.com

Transcribed by https://otter.ai