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Jan. 10, 2022

Let Your Website Work For You!

Let Your Website Work For You!

Your potential new clients are doing their research online before they ever pick up the phone to call you. And, no matter where they came from, they are ending up on your website. Stay tuned for this episode as Kristina explains how to make your website work for you!

BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND that a website powered by up-to-date content will keep it fresh, relevant and working for you as the sharpest tool in your marketing toolbox.

How often are you updating your website’s content? Share with us and tag us on Facebook or Instagram @theringtheblingandallthethings

Connect with the host:
Kristina Stubblefield - www.kristinastubblefield.com social media @kristinastubblefield  

Our vision is to bring vendors, venues, show producers, wedding groups and engaged couples to ONE amazing place! We have built a platform that you can use us to access local vendors, video and photo inspiration galleries, mood boards, wedding stories and articles, engagement stories, exclusive savings, wedding show and expo events in your area, online stores, resources like wedding registries and informative podcasts as well as education events! www.ringblingallthethings.com

Transcript

Kristina Stubblefield  0:00  
Your potential new clients are doing their research online before they ever pick up the phone to call you. And I can tell you with 100% certainty, no matter where they come from, they are ending up on your website. Your website is a tool that can drive leads and sales, and close deals. Stay tuned for this episode to understand how to make it work for you. 

You're listening to a Business Booster episode of The Ring The Bling And All The Things podcast. My name is Kristina Stubblefield. I'm a technology consultants, marketing strategist, business coach, and in the past of wedding vendor. In these podcast episodes, I'm providing impactful, easy to implement solutions and strategies for efficient workflow and business growth. Now, let's dive in to this episode. 

Okay, I'm going to stick to today's topic. And that is what you need to make sure is up to date on your website, because we're into a new year. Now I'm going to try not to deviate from the topic. But I will tell you, I have done a previous episode, it's been a while that was called website 101. And why it is the foundation of your business. If you have not listened to that, I encourage you to go back and listen to it. Some of the stuff may overlap just a little bit. But the stuff I'm going to talk about today is things that need to be updated on your website, because we're into a new year. Now, I want to give a disclaimer here because I don't want it to sound like I'm saying you only need to update your website at the beginning of a new year. Because I'm definitely not saying that it is important to update your website on a regular basis. But because we're into a new year, I wanted to cover some items that I want to make sure that the listeners out there know to update on their website. Sometimes we don't think about this unless somebody brings it to our attention. So here we go. The very first thing most people have a copyright at the bottom of their website normally has the year you started. Dash, the current year, make sure you update that it is really important. It needs to be done every year. That's the only update, I'm going to tell you that only needs to be done once a year. So with that being said, let's hop right into the other items. The very first thing that I'm going to talk about, besides the copyright is content. And that first piece of content I want to talk about is your products, your services. If you've made any changes to your products or services for your business, make sure you update it on your website. Now definitely, if this is something you do throughout the year, you should update it on your website. When you're making the changes in your business. Do not let someone call you about a service or product on your website that you no longer offer. Or they've read all about it on your website. And then when they call you, you're going to tell them, Oh, well, I've made changes to that product, or I don't offer that service anymore. No, that does not look good. So whenever you make changes inside your business about your product or services, make sure you do it at that time. Now, let's get to the next topic. The next topic is your about if you have invested in continuing education, if you've got new acclimates for your business, if you've joined Chamber of Commerce or other organizations, make sure you update that on your about page. Also, make sure you update if it's included on your about how long you've been in business or how long you've been in the industry you're in. Some people choose every so often or once a year to update their about paragraph or their About page on their website. I just encourage you to make sure you update the detailed information that's in there. Now the reason I'm saying this, I'm going to pause for just a minute because I didn't say it at the beginning. And I'll try not to go off on a tangent. But I'm here to tell you I've done this for a long time.

People are doing their research, especially engaged couples, their family, their friends, they are researching online before they ever pick up the phone to call you or send you an email. And I'm here to tell you with 100% certainty, they're ending up on your website. I don't care where they come from. I don't care if it's from Facebook, Instagram, Pinterest. tic tock, I don't care if it's from the moon, they are ending up on your website at some point in time. It is really important. Because your website is the foundation of your business, I will argue this to the hilt. It is the foundation of your business. And that is why it's so important to keep it up to date throughout the year. What I'm bringing attention to in this episode is because we're into a new year, items that should be visited on your website. Okay, now that I got that out of the way, you can tell I'm passionate about this. I've done websites all the way back to the AOL community. If you don't know that about me, I have lived through many of digital ages. And I'm here to tell you when it comes to websites, I do know what I'm talking about. So nail the next item. And it's going to be one of your old favorites. Because you love when I talk about this topic, pictures and video, please, please update your pictures and your video. This is something you probably should be doing on a monthly basis, at least. Okay, but don't let me lose you yet. If you haven't, do not keep the pictures from three, four or five years ago events at the top of your website. Now those may have been great events. But you've done a lot of events. In the meantime, you've probably done quite a few events last year, let's showcase those. That is what your website is about showcasing your work showcasing these events, these solutions that you have provided to your clients. So please make sure to update the pictures and videos on your homepage. And maybe even throughout your other pages of your website. Okay, you can tell that that's important to me. I am not saying to get rid of those special events or those events that you already have on your website, those can get pushed to the bottom, you can have a gallery page media page, however your website is built out, you can have a place for those, but at the top of it should be your most recent events. Okay, the next item, if I didn't lose you on that topic, the next item testimonials. Of course, you should be putting updated testimonials on your website throughout the year. But if you've not been able to do that, please take the time. And so here's what I'm going to ask of you go back and at least ask five of last year's clients, five of them to give you a testimonial for your website. Of course, it's best to ask for a testimonial a month after an event. But you know what life happens? Let's not get held up on that. Let's go back and say I'd love to feature you on my website. Would you please provide me a testimonial, you can use whatever wording you want. I will preface this was saying I encourage video testimonials. They tend to get a lot more traction than written testimonials. But if you cannot do video testimonials, I've done some episodes on that as well. You can go back and listen to if you cannot do video testimonials. Then of course, use written testimonials. And make sure to get them on your website. I'm hopeful those listening already have testimonials on their website, you're just going to be adding up to date ones. I encourage you as a side note to make that part of your onboarding process with your events is to ask for testimonials. I know there's an episode about offboarding. That was done just a few. I don't remember how long ago but you can find it on our podcast website. Okay, so let's go back for a second. Let's recap. So we've done copyright. We've done any changes to your products or services. We've talked about your about section or about page. We've talked about pictures, and videos. And we've talked about testimonials. And I will wrap up this episode by saying I encourage you to go through every page of your website,

you may find that you need to update a few things. So many times I have clients come to me. They haven't done anything to their website in four or five, six years. Sometimes it's longer than that. And I've also had clients come to me that have done stuff within a year on their website, but it's still out to out of date based on where their business is today. So I encourage you to take the time to go through each page of your website, review the content that's there. That includes the wording, the pictures, the video, links, especially if you have linked to other places. Make sure those links still work that's really important. It is a crucial part of of how you come up on search engines is the linking that's in there. So make sure that you don't have broken links on your website. Make sure any old content that shouldn't be on there is removed. Don't just leave it there. I've talked and talked about people make decisions about using your business product or service from what they find online, especially on your website. So you don't want somebody making a judgment call based on old content that's on your website. And I think that's the important point and I get so passionate about it is sometimes websites seem to go to the backburner for people. You know, they order new business cards, they order new postcards or flyers? What's on there? Where are you sending the people to your website. And that's, you know, it to me, it's not funny, it's not funny at all. And I probably sound very serious in this episode. That's because I want every business out there to succeed. And sometimes, I just feel like everything else takes precedence over a website. And like I said, part of the way through this, it is the foundation of your business. No matter where someone finds you, they are probably going to end up there's a high probability, they're going to end up on your website. And the reason I wanted to do today's topic is just that, I feel like a website is so important. I've had conversations with multiple people, other professionals, other marketing coaches, and consultants. And we have a lot of the same conversations about websites, they we treat them so much more importantly, than the actual client. And I think until This topic is discussed over and over again, to help drive home the part about your website is supposed to be a marketing tool for you. Think of it as the salesperson for your business. If your sales person doesn't have the right marketing material, how can they really go out and sell your business, you have a tool here that can drive leads and sales and close deals for your business. But you have to power it with the most up to date content. Let it work for you. I say this so often. Let your website work for your business. It is in your toolkit to be just that a tool for your business. Most people are driving traffic to their website on a regular basis without really even thinking about it by handing out that business card by handing out that flyer by scanning that QR code. By sharing on social media, probably on your social platforms your websites listed or it should be in every nook and cranny. Your website addresses there. But it is not at the forefront in the every month, or some few times a year being edited or audited or reviewed whatever word you want to use. So I promise you, I have seen this work over and over and over again. If you review and edit the information on your website on a regular basis, it will help your business.

And that's why I wanted to cover this topic and talk about a few of the items as we're into a new year that need to be addressed on your website. As I mentioned, there's other podcast episodes that I've done on websites, on testimonials on social media, you can go back and you can listen to all of those, just go and visit our website and you will find them there. So I hope that you found this informative. But what I want you to walk away with the most is I just gave you I believe it was five or six actionable steps that are small steps that you can take right now in your business to help it throughout the New Year. I cannot wait to hear your feedback make sure to follow us on social media. Visit our website for other episodes. And until next time.

Thank you for tuning in to this Business Booster episode of The Ring The Bling And All The Things. if you would like to get notified of new episodes, make sure to click the subscribe or follow button on your favorite podcast platform or you can visit our website, ringblingallthethings.com and join our email list. We welcome any feedback you may have. From topic ideas to questions, just click the Contact button on our website

Transcribed by https://otter.ai