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June 7, 2021

MM | Goal Setting

MM | Goal Setting

*Episode previously recorded and released as part of Kristina Stubblefield's Genius Marketing Solutions podcast.

Do you have goals for your business and are they attainable? In this episode, Kristina talks about goal setting; how having goals will keep you on track with your business and marketing plans and how goals can help drive you!

Have you carved out time to brainstorm what you want to achieve in your business? Do you know what it takes to keep your doors open, how much over and above you want to profit this year and how many events it will take to get you there? Listen in on this episode! Kristina is talking about goal setting and staying on track to see results! 

Tune in to this episode where Kristina talks about the importance of goal setting. No matter the method you use to set them, having goals reminds us of where we have been and where we intend to go.

In this episode, Kristina is sharing her thoughts on goal setting. Energy, effort and sometimes money have to be put into your goals… but the rewards they can reap like uniting you and your team in a coordinated effort is well worth the time invested in creating thoughtful SMART goals.

BY THE TIME YOU FINISH LISTENING, YOU’LL FIND OUT that you can’t have a clear view of what you are working towards in your business if you don't set thoughtful goals to attain whatever it is you want.

Visit our website to send us a message or record a voicemail and share with us your marketing pain points or any topics you would like to be considered for an upcoming episode.

Connect with the host:

Kristina Stubblefield -
instagram: @kristinastubblefield_
facebook: @kristinastubblefieldpage


Kristina Stubblefield  0:00  

Wedding professionals if you're ready to eliminate the overwhelm, or maybe you're ready to revive your wedding business, then pay close attention. I have an upcoming business booster bootcamp where we're going to refocus on your goals, realign your marketing plan, and reconnect with leads and potential clients. Get all the details on this upcoming bootcamp at genius marketing 

One of my favorite quotes is a goal without a plan is just a wish. accomplishing the things that matter for your business growth requires some goal setting. No matter the method you use, having basic goals like how much you want your business to make this year, and how many events it will take you to achieve that will help you follow your business and marketing plans. Tune into this episode. As I dive a little deeper into the importance of goal setting, so you are clear about what you are working towards. 

Welcome to Genius Marketing Solutions podcast. Hi, my name is Kristina Stubblefield. For over 15 years, I've served as a marketing strategist in coach. Also, I was once a wedding vendor. In my podcast episodes, I'm providing bite sized, digestible marketing solutions and information that can be immediately implemented, and make an impact on your business. Now, let's dive in to this episode. Okay, I hope you all are ready to just take a breath. And listen to this episode because I really want to talk about the importance of setting goals. This is the very first thing that I ask a client most all our clients, but especially when I'm coaching with someone, one of the very first questions I ask them is what are your goals for your business? Sometimes it's one goal, sometimes it's more than one. There's no right answer, you can have as many goals as you want to set out to. But you should at least have one goal for your business. It doesn't matter if you're an entrepreneur. Or if you have a large scale business, everyone should have at least one goal. Now before I dive too deep into this, I do want to share with you a couple of my favorite quotes in regards to the importance of setting goals. First and foremost, is why Zig Ziglar a goal properly set is halfway reached. And when you think about that, when you take the time to think through what you want to achieve, what do you want to set out for your business to achieve? And you put that down in the computer or in a notepad? When you really do the thought process? And you think through what do I have to do to obtain this goal? You're halfway there. So that's why that statement really stands out to me. And I want to share another one with you. The greater danger for most of us isn't that our aim is too high and miss it. But that is too low. And we reach it. And that's by Michelangelo. And what I want to say about this, a lot of times when I meet with people, and I asked them the question about their goals, some people not very many. Some people have thought about this before. I'm not gonna say that they've really written it down and went through the thought process but it has crossed their mind. Let's say it that way. Other people they Oh, wow. I I don't know I haven't really thought about it. And then this is where I usually go. I let them say in their own thoughts, their own words in their mind what goal or goals they want to discuss or to put out there. And a lot of times they're easily attained obtainable, easily obtainable. So I will sometimes say this, if there was nothing that stood in your way, absolutely nothing time, money, effort.


If there was nothing that stood in your way, what would you want your business to achieve? And I would just like you to write that down. Because I want people to not think about, well, if I had, you know, 510 $1,000 that I could invest right now in my own marketing, or if I could hire this many people, right this second than I could have this as a goal, and that is ago, I want them to clear their mind. And for just a few seconds, nothing is going to stand in their way. What would their goal be? Because I'm here to tell you any goal is obtainable. Now, it's not going to come without hard work. Nothing comes free. Free, in what I'm saying is without hard work, energy, effort, time. And in some cases, it takes money. But if you don't take the time, to set goals, what are you working towards? Because I'm here to tell you, goals can open up a whole new world basically, it really, if you have a team of people that work for you. goals can unite you. They can unite your whole team, because everyone wants to achieve something. Everybody's coming together, you have this coordinated effort to reach a goal or goals. And when you can really communicate your goals effectively, to your partner, to your team, to yourself, this will head you in a positive direction, for being able to achieve whatever that goal is. Now, I know what you're probably some of you that are listening or thinking, you know, I'm doing good just to run my business, you know, maybe you're getting inundated with phone calls and you're juggling, I've got this event going on in this event and just you're completely overwhelmed. You're doing yourself a disservice if you do not carve out 2030 minutes, however long. And really just sit and think about nothing else. But what you want to achieve in your business. Now, we're going to go a little bit deeper in this because there's goals that let's just go ahead and talk about it right now. So for some people, for everyone out there, let me change that for everyone out there. There are goals, or a goal that you have to meet to keep your doors open. This is what I have to do to keep my doors open. Now for some people, they might not think of that as a goal. That's just look, I have to make this much money to pay myself, my team, my bills, my expenses, however you want to look at that. And some people don't think of that or don't plan things out as that's a goal. Okay. But how I'm going to explain this is Goal number one, you got to be able to pay your bills, and keep your doors open. Okay, the second part of that is, that's great. You want to achieve that, of course that goal number one is absolutely you want to get there. Of course everyone wants to stay in business. But the second part of that is what, without anything in your way, or even if you want to be more, some people like use the term realistic. But even if you want to be a little bit down on a knot, the big hairy, scary goal person that it's just like you shooting for the moon stars and everything above. What is that? What are those goals? Do you want to double your revenue? Do you want to increase your revenue by 25%? You know, do instead of doing 10 events this year, do you want to do 12 or 15? What are those goals that you want to achieve? Not the ones you have to To keep your doors open,


but the ones that you'd really like to figure out a plan to achieve those goals. Now let's take it a step further, there are some people out there who like to break things down a little different. And I've had these conversations before. And let me explain it to you. So Goal number one is, here's what I have to achieve, for my business to keep the doors open to pay your bills, however you want to call it. That's Goal number one. Goal number two is, oh, what is a safe attainable goal? You know, realistically, so to speak. This is where I want to go with my business. Goal. Number three, know if nothing stood in your way? What would you write down on that piece of paper? Or what would you type in that computer have absolutely nothing stood in your way. And that's what I encourage everyone to do out there. Now it's up to you how you do your own goal setting, of course, but I'm going to tell you a little bit about the the system that I talk about the most. And that's the smart system. And I'm going to go through it with you. It's SM AR t. So S stands for specific. M stands for measurable. A stands for achievable, R stands for realistic, and T stands for time bound. SMART goals are some of the most common that people use out there. And of course, you can go out there and you can google about smart goals. And


Unknown Speaker  11:45  

there's all


Kristina Stubblefield  11:46  

kinds of worksheets and books that you can read and all of that information. But if you have not, in the last six months, or a year, have not sat down with a pen and piece of paper, or word or some program open on your computer could be an email and type in. Think to yourself about what I mentioned about either the having the two goals. Or if you want to take it a step further with the three goals. And really think about where you would like to see your business go. Where do you want your business to achieve? Some of the other great things that I've seen out there when you talk about goal setting, I've even seen people do a 10 year this is my 10 year goal. This is my five year goal. This is my one year ago, goals can be broke down any way it works for you. If you want to invest time in setting out in 20 years, I want this in 10 years, I want this in five years, I want this within the next 12 months, I want to achieve this. I'm here to tell you that goals open a whole new world. And when I said that in the beginning, this is what I mean by that. It can help drive you. It can help if you keep that information in front of you or you reflect on what you have put out there either in a notepad or on the computer. If you check in on that every so often. Maybe there's days that you're just like, ah, just not feeling it today. And you look back and you think what can I do today to help move the needle to where I'm closer to this goal that I wanted to achieve. When you have written it down or have it in your computer, and it's there in front of you, there are people that print it out and keep it on their desks that hang it on their wall. Do whatever works for you. Because I'm here to tell you, goals inspire you, girl goals, help motivate you. Goals are here to help you. As crazy as that may sound. They are here to help you accomplish what it is you want to accomplish. You know, a lot of times people will come to me and they're overwhelmed. They you know, most of the time, they're the only one in their business. They're wearing all the different hats. And they're doing good to keep their head above water and shout out to anybody out there that runs their own business. That's an entrepreneur doesn't matter what size of business you have. Shout out to you because every day you get up. You're doing something right if you're running your own business because there's a lot of hard work and debt. And that goes into it. Now with that being said, I do have a lot of people that come to me and just like, I don't know what to do this I, I, you know, I'm running around, like I'm on this hamster wheel, so to speak. And the phone's ringing in, I've got emails coming in, I've got events I'm trying to work and I get it, it can be very overwhelming. And I've worked with them very fortunate over the years to work with a lot of people in some times, most of the time. reflecting back to what's on your goals can help you with your plan, your business plan, your marketing plan. Again, we circle back around to those goals, coming back up, and it can be one goal, or it can be several. As I wrap up this episode, I want to make sure that you all understand the reason that I wanted to do an episode about this topic, as there's so much power in goal setting. And there's so much positivity in it for businesses. I mean, it can really help you move the needle forward. You can almost think of it goals as a roadmap for your business. That helps you prioritize things that helps motivate you, that helps keep you on track to what you want to achieve.


And I'm going to leave you with this saying it is Scott read this one step, choosing a goal and sticking to it changes everything. And to me that is such a powerful statement, especially for wedding professionals to hear. Choosing a goal and sticking to it changes everything. in mind intention when I started doing this podcast was to provide tools, tips, information, knowledge, coaching, that could help you in your business. achieve what you want to achieve inside your business. Whether that's more free time, whether that's bringing on people adding to your team, whether that's growing your business, growing your revenue, whatever that means to you. That is why this episode was so important to me to talk about because a lot of times people don't take the time, or it is never been presented to them to how goals can be so important in your entire business. So I hope that you found this episode beneficial. I cannot wait to hear your feedback. And if you like what you hear, please take a moment and subscribe to this podcast. And if you really like what you hear, you can take a second and write a review for me. That's always great. People love to read them. And if you want to reach out, you can always go to my website, genius Marketing Solutions and click the contact button and send me a message. Until next time keep working on your business. I'll talk to you all soon. Thank you for tuning in to this episode of genius marketing solutions. If you would like to get notified of upcoming episodes, make sure to click the subscribe button on your favorite podcast platform.


We welcome any feedback from topic ideas to questions you may have. You can visit our website for previous episodes or to send us a message visit genius Marketing Solutions


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