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May 23, 2022

Be Visible & Book More Events with Angela Proffitt


In this episode, Kristina teamed up with Angela Proffitt and Amanda Dary of GSD Creative to talk about content for social media. Listen in as they discuss capturing content whether you’re in it or not, taking the hesitancy out of it by understanding the ins and outs of your phone and what it can do, being top-of-mind and visible since consumers are making buying decisions based on what they see on social media and batching your content for consistency… There are some great revelations and impactful tips shared! Make sure to tune in! 

 Angela Proffitt is an award-winning 8-figure entrepreneur and CEO of GSD Creative. She is no stranger to the spotlight and is currently the host of the Business Unveiled podcast. As a consultant with several books as well as an in-demand speaker, Angela has appeared on ABC, CMT, TLC, E! as well as other national networks. With a degree in psychology and proven expertise in productivity strategies that scale your business, her work has been featured in publications such as INC, Success, US Weekly & People magazine. When she is not speaking, writing, or creating content, Angela can be found working with other CEO’s, Executives, Entrepreneurs and/or Solopreneurs to implement and master processes that can turn any business, into a profitable business.

 Timestamps:
•   [5:43] Angela “when people say I just don't have the money to hire someone else. I'm like you are I can't afford it. Like you can't afford not to you can't grow, even if you want to remain a small operation.”
• [6:04] Angela “you got to have somebody grow in the company and working on the company and educating if that's what your business model is, and then having someone that's really dedicated to the communication and the client, so nothing falls through the cracks.”
• [32:36] Amanda “if I go to someone's website, I don't stay on it. I scroll to the bottom and click their Instagram, I see how active they are. And like what kind of audience they have. It's that's kind of the new future of, of advertising yourself, I guess or having your content online.”
• [35:12] Kristina talks about the Content Creation Workshop at Hubers Orchard and Winery.

 For more information on The Ring The Bling And All The Things Podcast, visit:
 https://www.ringblingallthethingspodcast.com/

Kristina Stubblefield
Coaching & consulting: https://kristinastubblefield.com/
Website: https://www.ringblingallthethingspodcast.com/
Facebook: https://www.facebook.com/theringtheblingandallthethings
Instagram: https://www.instagram.com/theringtheblingandallthethings/

 The Ring The Bling And All The Things Community Platform: https://www.ringblingallthethings.com/

 Guest Information
Angela Proffitt
Website: https://www.angelaproffitt.com
Twitter: https://twitter.com/AngelaProffitt_
Instagram: https://www.instagram.com/angelaproffitt/
Facebook: https://www.facebook.com/AngelaProffittLLC/
YouTube: https://www.youtube.com/channel/UCwdB7cvwDh9BKAmDSzc_RYQ
LinkedIn: https://www.linkedin.com/in/gsdleader/
Pinterest: https://ro.pinterest.com/aproffitt/_created/

Transcript

Kristina Stubblefield  0:00  
In this episode, I teamed up with Angela Proffitt and Amanda Dary of GSD Creative to talk all about content for social media, we share some great revelations and impactful tips around capturing content. If you're hesitant, you're going to want to tune in not sure about batching content, you don't want to miss what we discuss. staying top of mind and visible is so important since consumers are making buying decisions based on what they see on social media. You're listening to a business booster episode of the ring doubling and all the things podcast. My name is Kristina Stubblefield. I'm a technology consultant, marketing strategist, business coach, and in the past, a wedding vendor. In these podcast episodes, I'm providing impactful, easy to implement solutions and strategies for efficient workflow and business growth. Now, let's dive in to this episode. Okay, listeners, everyone is in for a real treat because you won't believe who is not joining me virtually. They're actually in studio. And this is one episode you might want to go and watch the video of on YouTube. Because the amazing, Amanda and the awesome Angela, from GSD is in studio. Thank you all so much. I'm so excited to talk about content. 

Angela Profitt  1:32  
Let's GSD girls, let's go. 

Kristina Stubblefield  1:35  
I can't even believe we got Amanda on here. I'm super excited. I'm so excited. So I know the listeners already know who Angela Proffitt is. But if we have new listeners, would you share just a little bit about you and GSD

Angela Profitt  1:49  
Of course, I've been in the hospitality industry, doing weddings and events and parties for over two decades. My family had a venue I grew up around it in the summer for like 30 something years on the Mississippi Gulf Coast and you just don't realize what you pick up when you're growing up. And I went into healthcare, I went to school to be psychologists  and worked in mental health and worked at a more did Joint Commission just like all kinds of stuff that taught me not to take things personal about other people because you never know what's going on with people. But I knew that was not my forever career path. And so then I just wanted to get out of healthcare. My parents, like what are you going to do? I'm like, I'll be a gymnast, the rest of my life. I don't know. I'm not working in health care. But weddings and events was always for fun on the side. And it grew into this amazing, amazing thing. And now well, I guess in 2010, the productivity our town flooded in Nashville. So we started a productivity company after that teaching companies how to go paperless exciting, yep, and be more productive and book their time and learn all about the cloud. And then we had another pandemic, or another tragedy, I guess, in you know, 2020 and then we started doing content creation and helping other companies do strategy. So we we've done a couple of things over the years, but now I mainly do content creation. And I also have a podcast Business Unveiled. And I travel and speak and dance all over the world on Tik Tok.

Kristina Stubblefield  3:34  
And she's not joking. She does, doesn't she Amanda?

Amanda Dary  3:37  
She does occasionally we'll join her right. And cartwheels

Kristina Stubblefield  3:41  
have a feeling that's coming later. today.

Angela Profitt  3:43  
We're doing later this is the base move

Amanda Dary  3:46  
to we were practicing last night us.

Angela Profitt  3:48  
We sent it to Kristina

Kristina Stubblefield  3:50  
I did. I watched it a few times you practice. It's gonna be fun. So Amanda, share with the listeners just a little bit about you. And you're part of this amazing GSD family.

Amanda Dary  4:02  
Yeah, so I will say I met Angela, kind of, you know, I kind of think about it. And I'm like, wow, like the stars really aligned. And I know that that sounds so cheesy, because it is but but basically like long story short, I had been working in different event aspects for gosh, like six years before I met you. And I decided to go take some courses at Belmont. They offer like a it's through like one of the local organizations and there was a girl in the class. And we were like, you know, they go around the class like, what everybody loves her like raise your hand and tell us who you are and where you're from and like blah, blah, blah. And this girl like started talking about some woman named Angela Proffitt. It was like, Okay, so I'm gonna like look that up and I'm gonna start following this woman. And so like it was probably a year later I applied for an internship and then I did the internship and then fast forward I moved to Boston and

Angela Profitt  4:56  
then she called me and right after she moved

Amanda Dary  4:59  
Yeah, She's like, are you still working at the Nashville valet? And I'm like, so I'm not in the state anymore. But I want to move back. Yeah, it was a pretty easy decision to decide to move back. And the rest is history. And I love just, you know, being along for it with her and just supporting her. And like, we make a pretty good team. I

Angela Profitt  5:19  
think I wouldn't live without Amanda's. So it's like,

Amanda Dary  5:23  
she would live, she just might get lost, and

Angela Profitt  5:25  
I would be very lost. And I would not be able to definitely run anything.

Kristina Stubblefield  5:30  
That's a whole nother episode in itself, because I totally can relate to that. Yes, yeah, totally.

Angela Profitt  5:37  
I can get and you're gonna even feel it more and more in the next year. I know. Like when people say I just don't have the money to hire someone else. I'm like you are I can't afford it. Like you can't afford not to you can't grow, even if you want to remain a small operation. I mean, when I had COVID Oh, my gosh, if I didn't have you, and just to really keep up with the customer service and all of that. It's just you got to have somebody grow in the company and working on the company and educating if that's what your business model is, and then having someone that's really dedicated to the communication and the client, so nothing falls through the cracks.

Amanda Dary  6:15  
Yeah, and we Amen. We have a great dynamic, we balance each other. Well, I mean, we work hard, but we have a lot of fun. So it's great. 

Kristina Stubblefield  6:23  
Work hard play hard, right? That's right. And we GSD and honestly, I think of it, it's like an adventure. People ask me all the time, like, you know, working with wedding professionals, and I work with people outside the wedding industry, honestly, each of them are usually so unique. And it's like an adventure sometimes to get to go and be part of different events and behind the scenes stuff, BTS, you know, it's it's really cool experience to kind of be in their world, is how I would label it. So definitely. So I know, we have this big topic that really could probably be three or four topics. But content, when you hear the word content, what's the first thing that comes to mind?

Angela Profitt  7:08  
Anything that is going to educate the consumer or the potential client, so content to me is podcasting videos, anything that is going to put your brand out there and someone think of your brand is content. Anything with your brand on it is content?

Kristina Stubblefield  7:33  
Well, and I think it's interesting how you answer that, because I'm not sure if everyone fully grasp that answer. They blog

Angela Profitt  7:46  
post, absolutely.

Kristina Stubblefield  7:48  
Is the content. Yep. Content, even content, wording, pictures, video that are on your website. Content. You know, I think their mind immediately goes to social media. And that's why I love having this conversation with you about content. Because, you know, I'm not ashamed to admit it, there are things that I was, you know, I utilized more of, and, you know, I probably didn't show my personality as much and just let my hair down, so to speak. And I've had people even say to me, since I've started doing that, like, why do you just have extra time? And I'm like it is it's part of content. It's part of a content strategy. 

Angela Profitt  8:30  
Amen. 

Kristina Stubblefield  8:31  
And yes, it's can be fun. And are you going to find me dancing that much? Probably not, it's probably going to involve Amanda and Angela right here. But it also lets people see who I really am and my personality. And it's about establishing those relationships. And I think people don't realize the role that content can play, for your business for yourself as your own brand.

Angela Profitt  8:57  
Let me just give you an example. So Stephanie, you will have to listen to this episode. We were going out to a new venue. And this has been on the calendar, I think for like four or five months, I think.

Amanda Dary  9:10  
oh my gosh, yea

Angela Profitt  9:10  
since December. And we did we had to time scheduled and then the weather didn't cooperate. 

Amanda Dary  9:17  
So oh my gosh, it was like a flood. 

Angela Profitt  9:19  
I mean, literally, it took us five months to get out there. And it was like 40 minutes from us. It's not like it was on the other side of the world. Yeah. And so we went out there and literally, we pull up and the girls like we get we get ready to go to the property. And she's like, so I've already picked out a place actually few places that we can like do a few tech talks and I want you to do this specific Tech Talk.

Amanda Dary  9:41  
She's like you tell me what you think when we drive past them. Where's a good spot? I was like, I love you. We're like, hi, you're scared

Kristina Stubblefield  9:51  
that you they start to adapt to what you're doing and then they

Amanda Dary  9:55  
they want to be a part of it. She was so excited, which like made us so happy

Angela Profitt  9:59  
my week. Okay, like, that's what when you're doing content, and you're consistent, it's exactly what you want. And so every time, like, wherever I am, in the world, I like to have my little signature dance. And it's like, and then I'll have people comment or like, what do you use the same song that's not even trending anymore? It's an old song. And I'm like, It's not about that. For me. It's about consistency. And how Yeah, at the end of the year, we're gonna put it all together and the analytics, but at the end of the year, I want to do like a little trailer of all the places I've been like, shaking my butt. You know, it's just like, that's a personal goal. I don't give a shit about the analytics on

Kristina Stubblefield  10:36  
that you're using life experiences of things I love to do to be part of your content, your brand. Yes.

Amanda Dary  10:44  
And it connects with people. Yes. So the people who want to say, why are you using the same song that's not even trending anymore? That's irrelevant if it's connecting with someone, 

Kristina Stubblefield  10:53  
but they're also paying attention. And that's talking about you, right? That's right. And that's what I think is some people, they sit on the sidelines, and they may not know all the settings in their phone, they may not understand they just have this swirling in their mind. I don't like to be on camera. I'm not ashamed to admit I'm, I was there. People say to me all the time, oh, my gosh, you're so great on camera. You just, I mean, it, you must just love it like, and I'm like, I really don't. But you just have to start. And when you look at it as not a camera that you're looking in to me when I've done it now. I try to be okay, the people that are listening to this, what do I want to leave them with? You know, what, what am I really trying to share with them? Not just all I need to do a video? I haven't done one. It can really some companies out there and I know how much potential they have. I know how well they would connect with potential clients, customers. And they they're missing the boat?

Angela Profitt  12:09  
Well, in the you know, two things like one of our team members, you know, Aza, she's like, Ange when you talk to us, you know, one on one, or it's like, we talked about this when we're in front of people, and we're with people in person, even speaking, you know, to remove it that 1000 people, you if you are really engaged and people are engaged, like you can connect with people. But when you're trying to connect with people online and over the internet, it's very different. And so, but you're already doing it anyway, you're meeting with clients, you're talking to people, you're doing it anyway, just flipping record yourself.

Kristina Stubblefield  12:42  
It's when there's no one else around and it's just it's you and your phone. At first. It's hard to how do you carry that energy, right to no one and honestly, doing it a few times, then the more you do it, the more comfortable you get.

Angela Profitt  13:06  
What I do is like so I'm sorry,

Kristina Stubblefield  13:09  
a little bit more or less, more, a little more likely to do it on a regular basis. Let's not go straight to comfortable, it is

Angela Profitt  13:18  
less intimidating, right. But what I do like now, you know, with the podcast, people submit questions through DMS pretty much daily and 90% of the time, there's an answer on the blog. So we use our blog as a search engine, like a library. But if there's not an answer, or there's not a video on it, I'll go and do it. And so I think of that person's name and like their profile picture when I'm like answering the question. And even though I'm like, you know, it's for social media, and for everybody, I'm talking to that one person and I can see like their, their profile. And if I've met them like and I know them it's like you know, I think a breeze sometimes because she asked good questions, and I just think like I'm talking to her. And so

Kristina Stubblefield  13:57  
you've already got that connection, you're just firing that through and video. Yeah,

Angela Profitt  14:01  
like I'm gonna send it and that's why I love Marco Polo because it helps you get comfortable in video.

Kristina Stubblefield  14:06  
Okay, so this takes me into this next piece, because Sharon and I came to Nashville for a content creation workshop. And very unique place that had 10 different stations maybe more than that,

Angela Profitt  14:25  
like 20 something but we did like the top. We did them all but like if I'd said come in three hours and learn 25 tips on how to use your iPhone, you would feel overwhelmed, correct, we stick it

Kristina Stubblefield  14:36  
to Yes. So honestly, you know, I was pretty knowledgeable. I'm not an iPhone, I'm I'm not an apple person. Okay,

Angela Profitt  14:46  
we say okay,

Kristina Stubblefield  14:47  
thank you. However, there are settings in my own phone even being an I have an IT background that I did not know about. And I think for Me, it gave me a chance. At first I was kind of like, okay, I'm trying to take all this in. But then having fun with it and applying what we were learning at each station, I felt like that made a bigger impression in my mind to remember, you know, even though I had a sheet to go off of afterwards, it still was, I could immediately use it, because I remembered it, it. It wasn't just that my read on paper or wasn't sitting at a desk taking notes at a class.

Amanda Dary  15:31  
And it's interactive. So it's like just watching and observing y'all from the moment that you showed up to, by the time that we left, it's like, y'all are like, okay, let's make some content, like by the time that we left, and that's just like, amazing to see. Because you were able to grasp that I can do this, like, we can do this.

Kristina Stubblefield  15:49  
And it wasn't even just about all of the content, having me in it. Although I was in part of it, the atmosphere, the scenes, you could do panning shots, or just a picture and be able to repurpose that in social media places, so many places. That picture I wasn't even in or a video I wasn't in. And I think for a lot of people, you know, I've spoke to different groups over the years about video. And Sharon, actually, that's how I met her. She came to a class I was having. And let me I'm gonna tell you this real quick. This is the level that Sharon Rumsey was at at a perfect plane events. And this has been years ago. But she sat in the first row. And there was 15 or 20 people in this. And the whole time, I am not kidding. She was either like tapping her pen, rolling her eyes every time, you know, almost I don't want to say huffing and puffing it. Me and her have had multiple conversations about that day. So that's why I feel comfortable sharing it because she would tell you if she was here, but I was thinking to myself, I'm up there and it's distracting. Like when you're when you're teaching a class or speaking, and you got somebody rolling their eyes or clearly is not like the tie. I'm like, oh, and on the title of this class was video, like it was clearly in the title. Okay. So we may get through it. And I'm like, I'm not. I don't know who that is, like, so then she go leaves or goes out the door. And I see her out front, you know, because we had at our office at the time we add glass, all glass front. So I see you're out there and I'm like, Oh, she's getting ready. Come back in and complain. I just know it. She was out there actually doing a video. Oh my gosh, it wasn't on her. It was turned away from her. So she saw what she was filming. Okay. On her phone. And I pretty positive the videos still exist. If I can track it down.

Angela Profitt  18:07  
I will. That'd be awesome.

Kristina Stubblefield  18:08  
She says in the belt. Well, I just attended a class and I'm supposed to do video. So this is me doing it. I'm in downtown Jeffersonville, the dedication pissed off, like you could just tell in her voice. So anyway, I she reaches out after this workshop. And now you know, we've become friends over the years. But she shared that. Like she didn't want to do it. Like, but me sharing with her the statistics. This isn't going anywhere. You know, and this was been probably four or five years ago. This is an uneven anything recent. Where we are now with video. Thank goodness, she did embrace it on some level in the past two years. She's gotten much but She's so busy. She well, and she uses it more now on a regular basis. But if she wouldn't have and that's where people I've tried to share with them. Video is not going anywhere. Your your social media platforms are sharing, hey, we're switching. You know, Instagram for goodness sakes, goes from pictures to pretty much they're really pushing video. When I said that four or five years ago, video is not going anywhere. We're right in this in the middle. If you're not doing video for your business, you're not top of mind. You cannot be considered in the buying decision. You cannot make connections with people. They cannot know your personality. The list goes on and on about why you have to do video. But my point in sharing all of this is I too was once where Sharon was, you know and I think by sharing those stories, you become relatable Just like you do with video, and when I went reluctantly to Nashville in December of 2021. I was like, I mean, I really don't like doing video. And when I went to it though, after the first five or 10 minutes, I started to see how this could be used on an you liked as you say, wash, rinse, repeat. Yes. And I could see why this is GSD because you are batching content to be able to be used. But what all while getting just a little more comfortable.

Amanda Dary  20:48  
Because that's where strategy comes in. Right? Absolutely something that I love that Angela says, as I have a like a list of things that I love that share away. And so something that she says is, you know, you don't know what you don't know. And I think that that's part of the comfortability factor is that people see creators putting things up on their social media and online and they're like, Oh, it's just a video probably didn't take them that long. But when you can show them and tell them the intention behind it, and why you should be doing these things, then they better understand and they're like, Wow, maybe I should be doing that. We were just talking about a client of ours that we've worked with in Nashville, and she's killing it like she's doing awesome. We're so proud of her. Oh my gosh, like it and she was never like, reluctant to do it. But it you know, it takes that little bit like baby steps. And like, now she's getting like over like, I don't even know, like, oh, again, 220 Something likes on Tick Tock 1000s Or to 20,000 something likes like really like millions of views. And I'm like, oh my god, I'm so proud. We're like we do tik tock again. So it's like in That's because she has intention behind it. She has strategy behind it. And she gets it now. Yeah, well,

Angela Profitt  22:02  
and she heard somebody.

Amanda Dary  22:03  
Yes, yes.

Kristina Stubblefield  22:04  
Well, I can remember back and I was just like, oh my gosh, there's no way I could put out the amount of content that Angela does, or, you know, oh, they have such a big team to do it. I'm on by myself or I only have a couple people. People see creators out there doing and they think they cannot do that. Right? Oh, well, they've got that. And honestly, that comes down to mindset, you You're, you're screwing yourself because you're not even giving yourself a chance to utilize it for yourself just to dip your toes in it, because that's exactly what I was like, I cannot believe I'm gonna really embrace the Tick Tock and reals within a week or two, a noticeable difference. That's great. Yeah. And then what's that make? You want to do more? Right? Right, but it's getting getting started that push? Yes. And that to me attending that content creation workshop, even for where I'm at, in my business. And people say that I love to do video, and I don't mind having pictures taken by going to that I learned stuff I didn't know. And honestly, that fed a confidence factor for me. Oh, okay, if I do this angle, oh, if I do this with my camera, not only will I want to do more, but it gives me other options up to you how to use my content.

Angela Profitt  23:35  
And then you see other people getting pictures and video. I mean, even at every family function. And you'll find yourself going over to people and saying, you know if you turn your phone this way, and then you and then you start helping other people if you're anything like we are I mean I talk to people who don't use their trackpad correctly next to me on the airplane with a Mac oh my god, I just picked your trackpad like and do you know this? You want to help, right? But then it makes you feel it makes me feel good. That actually helped someone and I know it changed. It's like life changing these little shortcuts. And you just don't know because we don't take the time to slow down and learn.

Kristina Stubblefield  24:08  
So interesting story. I was I just met with someone month ago. And they knew they wanted to utilize more video in their business, really from tick tock and a real standpoint, because they do post on a regular basis. And I truthfully thought of 100% this person could do it on their own, like all kinds of content to pull from like everything. And in meeting with them. They knew about tick tock they knew about reels. They see other people doing it, but the space in between was the was the hurdle for them. And so we sat down and we had about an hour long strategy, just talk looking about? What are what do you need to accomplish in your business? Or what do you want to accomplish? What's calls to action, like those type of things. And then okay, let's find reels and tiktoks. Let's look at the trending music, let's look at these different filters, all of that different things changes every day, exactly, in showing them how to do that to empower themselves. Because the person didn't know am I gonna come in on a regular basis. And I was like, let's just see how this goes and what I can help you with. Okay, we set up another time for a two hour session. And I was I was, I did not know how they were going to be on camera. I think we did three or four tiktoks. And we did three or four reels right here in the office with different props, and killing it or the end. And now, we just did that a couple of weeks ago, they are getting a very decent amount of views. And it's going up consistently for them. And I just said, if you ever need help, all you have to do is call, I may not ever need to meet with them again. Or maybe there'll be some times they want to do some unique things, or just having helped batching can be a huge stepping stone, knowing you have that content recorded, saved and all of that. And it made me feel so good. Because I have notifications when a new one goes out. And almost every day, there is something new going out. Like wow, she really embracing. Yes,

Angela Profitt  26:40  
do you so just so for wash, rinse, repeat. I'm over here like typing notes. And batching. So just a quick example, if you're not familiar. So you know, we put out can we have since 2017, consistently every single week, sometimes two episodes a week when the pandemic was was going on. But I take one day, a month, actually, seven months out of the year, seven days a year. And we'll interview anywhere from I mean, you'll sometimes you'll schedule 12 people, sometimes people have to reschedule their show, whatever. And then all those episodes are done. And my part is done. Now, it hasn't always been like that. So let me go back. Yeah, I just got myself, right. I learned how to do it from an agency that I worked with. And then my contract was up with them, I learned how to do it. And then I started to teach other people you had already experienced with like audio and stuff. And so it was great, because it was easy to pass it off. And then like we've worked with consultants and people to like, just keep the podcast fresh each year. And so it's really, it's just important to know that you got to start somewhere. But the whole batching thing, and I believe you probably take a day. I mean, in a perfect world and edit them all. And then mm would take a day and like do But out of that one piece. I think it goes on nine different when we say Wash, rinse, repeat, it goes on. There's like a story. So each episode you guys can take anywhere from 15 to 30 hours, I would say like, but doing everything podcast episode, like the all the design things. And all the I mean, between the three of us. So like 10 hours? I don't know, I don't know.

Amanda Dary  28:36  
Maybe not that long. Let's not scaring people.

Kristina Stubblefield  28:39  
But the point is you're utilizing it Yes. In multiple different content. Exactly. You're it's a business,

Amanda Dary  28:46  
it does take time. But if you're going to focus on those things, you have to invest the time into it.

Angela Profitt  28:52  
And but it we get so much content out of it. Right, right, one episode. So that's what I'm just trying to say if you will just focus when people say I don't know where to start, I don't know what to talk about. Well, let's just start with the questions you get every day about your business. It's really simple. And if you think oh, everyone knows this, like I don't need to say this. Don't ever assume the silly

Kristina Stubblefield  29:14  
we talked about that on there. We know what's in the word assume. Yeah, yeah.

Angela Profitt  29:18  
So it's like, just fourth grade level. And that's what I've had to learn and that's what the pandemic really taught me is like, not and I don't say this, like you know, when they say dumb it down, but it's like I do have to dumb it down because not everyone is as excited about how their phone can make them money as I am and because they don't know what they don't know.

Kristina Stubblefield  29:37  
Well, the the other thing too is let's just take for example, somebody out there that blogs, your blog, that you can record a story about it. You can record a video that's put out as post across however many different platforms you can make it into you can do a tick tock about the blog post. You can real The list goes on and on. As a matter of fact, one blog could be how many? That's the question how many different pieces

Angela Profitt  30:07  
that's our gas to our car is our blog, because it's all trackable and traceable. And that's where everything goes is back to the blog, which is back to your website, which is free SEO.

Kristina Stubblefield  30:18  
So the other thing is when you're talking about wedding professionals, and I feel like I, when I say this, people are like, I never thought about it that way. wedding professionals have the most content opportunities, compared to a lot of other businesses. Totally, because I work with other businesses that you IE, you have to start from scratch, like, yeah, they may have the five questions, they're asked on a regular basis. But when you talk about content that stops the scroll that does that the other wedding professionals have a huge advantage. Huge. The other part of it though, is a lot of them are so busy in their business. They don't take any time, they don't carve out any time to work on their own messaging, or be on camera, or being a picture where you can really build a relationship or let people know who you are, who you are. Sometimes people just their logos. That's that's all they know from a person.

Angela Profitt  31:26  
Your sales don't pay. I don't care who you are, relationships are everything and people buy from people they like and that's why we have oodles and oodles and oodles of analytics, it because I didn't like I hate being in like pictures and my face like y'all I don't like that don't love every thumbnail on like that, you know, making silly faces. But that's what converts people see a face. And if they've watched a few things, they know a little bit about you. And then if they feel like they are connecting with you, which if they're not, it's okay. You don't want those people for a client anyway. You want the people that believe what you believe and follow what you believe. And they I mean, how much time do you think it has saved you over the years? With all the education, the videos and the podcasts and everything? I mean, when you talk to people and prequalify people and do intake calls, that people that are very familiar with the brand, you don't have to answer all those questions because they know where we stand on time blocking and things like that.

Amanda Dary  32:23  
Well, most people when I speak to them, they say so I did my research, or I was looking at your website or is looking at your social media and and like myself as a consumer, that's what I do. Most of the time. I don't even like if I go to someone's website, I don't stay on it. I scroll to the bottom and click their Instagram, I see how active they are. And like what kind of audience they have. It's that's kind of the new future of, of advertising yourself, I guess or having your content online. And so we pick

Angela Profitt  32:51  
where we go to eat now. Like,

Amanda Dary  32:53  
I'm like the digital age. They don't have like good Instagram pictures of their foods, and we probably shouldn't go there. But yeah, it's it's so important and save so much time and like explanation of who we are like when your potential client knows who you are. It makes that connection so much faster and easier.

Kristina Stubblefield  33:14  
The selling process really is expedited. Yes, absolutely. It's not like you're trying, you're not selling them on who you are. They have already established that phone someone the

Amanda Dary  33:26  
other day, he was basically I got on with him on a zoom. And I was like, Okay, let's talk about your goals and like all these things, and he's like, Yeah, we don't need to talk. I just want let's get something on the calendar. I was like, Great, let's do it. Let's look at it right now. That's

Kristina Stubblefield  33:37  
where you know, you've done your job as far as the brand. Yes. And the people behind it being out there. Okay, so I know we can talk about this all day long. But that trip to Nashville. Now even outside of the content creation workshop, it's always fun to go to Nashville. But it it that workshop was very impactful for me so much so that I reached out and said, Hey, I would love to do a content creation workshop. Now we don't necessarily have a place like that we went to Nashville, and I will anywhere it could be anywhere. So tell me the name of the place we went to because I don't want to say it wrong flashed me flashing. That's right. Amazing. If you're in Nashville or if you're dead set on finding a place and you make a trip out of it. Then go to Nashville and you can definitely go to there. But so when we started talking about this, we were talking about places and what I really liked about it was having the different areas to capture some pictures and video. And those were staged areas so to speak, but you can kind of make it your own totally. And that's when we you were in town and we went to Huber's we had the best day y'all oh my gosh right that's that's three Other episodes there,

Amanda Dary  35:00  
but I've heard really good things. Oh my gosh oh no, like really bad.

Kristina Stubblefield  35:05  
Okay, well,

Angela Profitt  35:06  
the Tik Tock we did they're like in just oh my god all the behind that. Oh, it's just amazing,

Kristina Stubblefield  35:11  
right? So my good friends at Huber's Orchard and Winery, have agreed to host this workshop there and if you're listening to this and you're not local, you probably have no idea about what he was Huber's Orchard and Winery is go look it up. Yes. So crazy. So yes, so we're going to host an in person content creation workshop, it's going to be on I know, I'm so excited, excited. So it's gonna be on Tuesday, June 14,

Amanda Dary  35:42  
it is going to be a three hour workshop, mark your calendars, one to

Angela Profitt  35:46  
4pm wear yoga pants and tennis shoes,

Amanda Dary  35:49  
or whatever is comfortable for you.

Angela Profitt  35:51  
We're gonna be outside. Yes, just comfortable girls do not like this isn't a place, because we're gonna get some content. But I know some people are like, but my hair and my mate get over that get over

Kristina Stubblefield  36:01  
it. That is another part of the workshop. But definitely we're going to do 10 different workstations. I've worked closely with Huber's and actually went to map it out. And in addition to that, you also they have a cafe up there. So you can come before the workshop and grab lunch, you're gonna get $20 Huber bucks. That is basically money that you can use up there anywhere you want. If you want to do a wine or spirit tasting, or you want to buy a bottle of wine to bring home or you want to have lunch, you're going to be able to do that. We want you to be comfortable, we want you to really be able to take in the tips and information, the strategies that we're going to talk about, not only here's what here's why that workshop stood out so much to me, not only did I come and learn, not only did I take pictures and video that I could use immediately put up a story and thing. I have 285 pictures and or video, most of which is video from that session. That's content four could be a year to be able to be utilized. And that's another hurdle we want to help people get over. A lot of people say to me, Well, I thought it was an event today, I just needed to get it out today or tomorrow. No, and you're doing this you're using it months out. So not at this workshop, you're gonna be able to take in all this information, you're gonna be able to have stories, or reels or tic TOCs if you want to put them up that day, right on the spot you can, but also you could end up with a lot is batch and 10. The

Angela Profitt  37:42  
other thing too, if you're if you're just you know, here's the other thing people every if you own a business, you know you Fe need it, you know, it's it's overwhelming, you don't have time, it lease calm, you don't have to do anything with the video, you can just use it for your personal use. But what's really fun is when you do actually get comfortable, more comfortable and start to see I need this. It's kind of like when you started a business. 25 years ago, you needed a website. Then when Facebook Business came, you need a Facebook page. It's like your second freakin website. Even if you don't like Facebook, you need it for your business, which means you need a personal page. Anyway. It's just I forgot what was the point. I so lost my train of thought it was

Amanda Dary  38:23  
really great. I love that. Great tips. But it could be a first step for someone, it could be anything, we don't have to do anything with

Kristina Stubblefield  38:32  
what you're saying you have different

Angela Profitt  38:34  
pages and stuff and learn exactly. And then if you don't have the time and you go get an intern from a local school to help you with this stuff, you know a little bit and enough because if I hear one more person say, well, I'll just have a kid and a millennial and give him an iPhone or a phone I don't always know. And they quit because they're stressed out because you don't give them a process and a strategy and goals and expectations. And that's your fault as a leader. It's like these kids, they don't know what they're doing. No, you don't know what you're doing. And then that puts it on them. And then that's what turnover is so bad.

Amanda Dary  39:05  
So Kristina, where can we get tickets to this awesome content creation workshop back on track?

Kristina Stubblefield  39:11  
Absolutely. So if you're listening to this podcast episode, you know, the link will be in the show notes. Or if you're watching the video of this way, it will be in the description on YouTube. And you can always go to KristinaStubblefield.com to get a straight link over to the event. So I got to share though, for people to know it is limited. We had to limit it. Because the way we're doing this as hands on. We need to be able to work with the people no matter if you're an Android user or Apple user. 

Amanda Dary  39:47  
We welcome you, we welcome everyone. 

Kristina Stubblefield  39:50  
And it does not matter what level you're at. If you've never taken video or pictures for your business. If you don't use social media for your business, it does not matter. For me, I'm sitting here telling you, even where I'm at, in my skill set, and how long I've been doing this, by me going to a workshop like this, it was very impactful for me. So it doesn't matter where you're at on the spectrum, how much experience or lack thereof, you think you have, everyone is welcome to take part in this. We're also going to have fun. That's right. And that makes it a lot less stressful with content.

Angela Profitt  40:31  
I mean, if you go to med tech talk, or it's a real, I mean, we use 90% on the same. I've literally been all around the world doing this, literally. It's like, not only is it in the south, or in the United States, like this is a worldwide like international push, like through video. And no matter what language you speak, it doesn't even matter. Like you can just flip your phone upside down, like show people how to do it, it doesn't matter. And the reason I say that is because people say I don't know what you're talking about, like what does that acronym, because I'm like, just stop me so I can explain things. And this is the workshop to stop and ask questions. And we will break up into groups. So it'll be like small and intimate. It'll be we always have fun. That's the point. If you don't have fun doing what you're doing, quit doing it well.

Kristina Stubblefield  41:23  
And if you're local, you may have been to Huber's as a kid or even to have wine and listen to live music. You may not have been to some of the places that we're going to go with the different stations have this

Angela Profitt  41:36  
special permission. We get a special permission

Kristina Stubblefield  41:39  
pass. Exactly. So Amanda will be there. Angela will be there. Of course. This is a collaboration, Dina will be there. I will be.

Angela Profitt  41:49  
Yes. And there. Is Rubble gonna be there? Yeah.

Kristina Stubblefield  41:52  
I don't think he will be there. So while he's here with us, right? Yes. So if you watch the video of this, my dog Rubble is he loves to be out here and be part of the podcast. He's

Amanda Dary  42:02  
always saying he's really got an important job here. Yes,

Angela Profitt  42:05  
yes. So good.

Kristina Stubblefield  42:06  
Thank you all so much for recording this. I cannot believe you're actually in studio. No, there's going to be pictures. There's going to be stuff on social media about this. Make sure you go and follow Angela, if you don't already on all of the different social media platforms, especially tick tock and Instagram since that's really what we've been talking about. And I think there will always be some other episodes to come. I was recently on recording with you for your podcast is in Nashville. Also follow the podcast. Business unveiled. Yes. All right. Anybody else that wants to connect with you? Where will they go?

Angela Profitt  42:45  
I mean, really Instagram and tick tock like, tick tock Scott, the more like down and dirty stuff. And BTS. Yeah. Yeah, Instagrams a little bit. Okay,

Kristina Stubblefield  42:57  
come on, man to chime in here.

Amanda Dary  42:58  
So if you're more of an email person that's connected at Angela profit.com, two F's two T's, you will be in touch with me. So hi, I'm excited to meet you. But you're more than welcome to go to Instagram. If that is more your style.

Kristina Stubblefield  43:13  
Yeah. And we hope you'll consider joining us for the workshop. Thanks, everybody for tuning in. It's always a blast with Amanda and Angela, and Josh's behind the scenes. You can't see him but he is here. Mike and Sharon. Of course, we would love for you to been part of this podcast episode. But we will get all of us tonight.

Angela Profitt  43:35  
One ranking day.

Kristina Stubblefield  43:36  
Yes, one day. Thank you for all of our listeners. If you haven't already subscribed on your favorite podcast platform, make sure you do, see ya. 

Thank you for tuning in to this business booster episode of The Ring The Bling And All The Things, if you would like to get notified of new episodes, make sure to click the subscribe or follow button on your favorite podcast platform. For you can visit our website, ringblingallthethings.com and join our email list. We welcome any feedback you may have. From topic ideas to questions. Just click the Contact button on our website.

Transcribed by https://otter.ai

Angela Proffitt Profile Photo

Angela Proffitt

CEO

Angela Proffitt is an award-winning 8-figure entrepreneur and CEO of GSD Creative. She is no stranger to the spotlight and is currently the host of the Business Unveiled podcast. As a
consultant with several books as well as an in-demand speaker, Angela has appeared on ABC, CMT, TLC, E! as well as other national networks. With a degree in psychology and proven expertise in productivity strategies that scale your business, her work has been featured in publications such as INC, Success, US Weekly & People magazine. When she is not speaking, writing, or creating content, Angela can be found working with other CEO’s, Executives, Entrepreneurs and/or Solopreneurs to implement and master processes that can turn any business, into a profitable business.