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March 14, 2022

Attract More Clients With Attention Grabbing Visuals

Attract More Clients With Attention Grabbing Visuals

Do you want to know how to get customers to stop the scroll on your social media channels and actually see what you’re posting? Then you’ll want to tune into this episode to Kristina share tips on image sizing, colors, fonts, animations and softwares available that make it easier for you to create authentic and relatable content that grabs attention and ultimately books more events!


Graphic design software mentioned in episode:

• [1:21] Kristina discusses getting a better return on your marketing investment by incorporating video into your content. 
• [6:04] “having a strategy and a plan, you can do things in advance, you're not posting on the fly or trying to.” 
• [8:59] Kristina discusses branding importance and continuity in colors, fonts, logos, etc. so your brand becomes recognizable. 

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Kristina Stubblefield  0:00  
Do you want to know how to get customers to stop the scroll on your social media channels and actually see what you're posting, then you'll want to tune in to this episode to hear me share tips on image sizing colors, fonts, animations. And software's available that make it easier for you to create authentic and relatable content that grabs attention, and ultimately, books, more events. 

You're listening to a Business Booster episode of The Ring The Bling And All The Things podcast. My name is Kristina Stubblefield. I'm a technology consultant, marketing strategist, business coach, and in the past a wedding vendor. In these podcast episodes, I'm providing impactful, easy to implement solutions and strategies for efficient workflow and business growth. Now, let's dive in to this episode. 

I'm sure I'm going to get some feedback on today's topic, I'm going to be talking about how do you stop the scroll? Or how do you grab attention with visuals or graphics. And I know some people out there will say now wait a second, she says Video is king. That's true. And a lot of content, if I was helping you with your strategy, I would say if there's a way for most of your content to be video, you're going to get a better return. There are some people though, as business owners, entrepreneurs, that it's tough. It's very difficult to juggle all the balls, you know, you've got him up in the air. And one little misstep, and you can have many things coming down on you quickly. And that's why it was really important for me to tackle this topic. Because in the last few months, recent conversations that I've had, people are saying, I know I need to post on social media just I'm not comfortable doing video, I can't always do video, I don't have video to post. And you know, of course they have questions about content. So today, I want to talk a little bit about the details with graphics and visuals. Because that is exactly what you're trying to do on social media is get people to stop on your post, if it's in their newsfeed. How do you get them to stop the scroll? So first things first, let's talk about some people believe that social media posts you know, don't have a long life cycle. Well, people can always see them on your profiles or your pages. But as far as when they come up in the newsfeed, you know, they come up and then so to speak, they're going and I think that's why a lot of times people question the amount of time they spend on social media. And a lot of that truthfully comes down to most of them don't have a strategy or a plan, number one. Number two, they haven't been explained the different things that are available, not things software's that are available out there, to make it easier to utilize graphics. And just because I'm saying the word graphics or visuals, to use one of your pictures, but also put your logo on it. So before I go too deep, let me just tell you, I am going to do a free workshop coming up, you can find all the information in the show notes. And you can register for that you can join live. And it's an interactive workshop that I'm teaching, or you can catch the replay. And again that link and information will be in the show notes or in the social media post. So if you like this topic, or you want to implement some of the things I'm talking about, This workshop will help take the words that you're hearing and what I'm explaining and show you how to implement some of those. So let's start by talking about just a few top items with this conversation. So when I use the word visuals or graphic, one of the number one things, mistakes, things that people don't think about. Again, I don't like to label things in a negative fashion. But a lot of times people just take a photograph or graphic and they post it on Facebook, Instagram, Twitter, LinkedIn, wherever it is that's going and it's not sized correctly for the platform.

Now, I've even been guilty of this myself, you get in a hurry. And you just can't do that these days. Because if words are cut off, or part of the pictures cut off, people are going to scroll right on by. And that's why a lot of times I tell people about their Facebook cover images, because they don't look at it on mobile, they only look at it on desktop. And they don't realize that what you're seeing on desktop is not how it displays on mobile. So side note, check out your Facebook cover, pay your cover picture on your Facebook page on your mobile device, you do not want it to be cut off, it doesn't look professional. That's what it comes down to. As wedding professionals. So many people, I hear them say I gotta put out professional content, I can't just throw something out there. And that's exactly the point I want to make is by having a strategy and a plan, you can do things in advance, you're not posting on the fly or trying to. So the first topic, the first item on my list is about right image size for the social media platform. This is really important. There's a software, I'll put the link in the show notes that we also use, we use a few different software's that is user friendly. And I'm going to be discussing it in the workshop as well called Canva. And it is a really easy to use software, especially for social media post. There's guides in there, there's more boards that you can pick from and it's not really called boards. That's why I hesitated when you go to make graphics in Canva, there is predetermined sizes in there, whether it's going on Facebook, Instagram, stories, Twitter, and the list goes on and on. So you can find that in the show notes, like I mentioned a link to that software. And that is so important. And I see it happen all the time. Like you'll have this great wedding photo or great event photo. It wasn't sized correctly for the platform that it's going out on. And I just think to myself, Gosh, what a missed opportunity that could have really stopped the scroll. But remember, a lot of times, especially when I speak or teach in person, I say, you can't be hard on yourself, you don't know what you don't know. That's why I love doing this podcast is sharing tips, tricks information for wedding professionals to be able to implement in their business. So when you hear me mention these things, this isn't picking apart what you've already put out there, or this isn't coming down on that you should have known better No, this is help educate you. So you can implement these strategies. And these tips as you go forward with your social media. So the next item is, this is a good one. Ah, I see people use so many different colors, fonts, the list goes on and on. And you should really think about your brand. And make a couple fonts that you're going to use. Now, if you have block letters in your logo, for example, I'm not saying that everything you put out has to be block letters. But I'm also saying if you want people to start identifying your post your graphics with who you are. Let's keep it keep it to your brand colors and your fonts. And I know this is going to make some people's head spin, like what in the world is she talking about? And really what it comes down to it is just like being consistent on social media with your post. It's about being consistent for your brand. You want people to start identifying your posts as Oh, that's ABC Company. Again, top of mind, the number of people that see your brand, all of that translates into results or return.

And again, I hope that you're able to hear this podcast episode and want to see this laid out in a workshop format that you can take advantage of with that link. The next thing so many times people go way overboard with the graphics. They're not really sure what they're doing and a Again, you don't know what you don't know. But I've seen so many people use so much text in a graphic. Breaking news, people are not going to read sentence after sentence after sentence on a picture, or in a graphic. I'm sorry, but I'm not sorry, I'm telling you the truth. Again, time energy effort, you do not want to waste any of it, especially with social media. Don't waste any of it in your business. But don't use too much text. It cannot have a simple call to action or can have your logo on it. I've already mentioned, I wish I would have talked a little bit more in detail about that. About your colors. I've recently seen some people and it's not calling out one person, I've seen this multiple times, Hot Pink, hot yellow, hot green neon, this neon that and their logo maybe or their brand colors may be read in a made part of that up, because I'm not picking apart one individual company. What showcases your business, what is a statement piece for your business. The next item is using actual images, bits that your business is involved in. Now this is harder to articulate in a podcast episode. But you can take a picture from an event, you can put it in a design program, an app or on your desktop or your tablet. And you can drop your logo over it. Or you can drop some kind of WoW, or amazing event, just a little bit of wording to catch attention. Again, hard to describe this in an episode. But the importance of this that I'm sharing with you is raise your hand if you're a wedding professional and you do events, you probably do at least one a month, I'm thinking you might do one a week. You don't maybe you don't have time to take the pictures. But if you've heard me on a previous episode, talk about vendor relations, and making sure you talk to that photographer. They're going to share their pictures with you. Now they're probably going to ask and I always recommend you give photo credits. You're sharing their business out there with your followers and potential other people. Maybe it's just some quick pictures, you snap before the event starts. There doesn't have to be that much going on in the picture. It is just authentic, relatable. It is yours. If I sound passionate about that, it's because I am. Because the amount of time that I hear people. Let me go back the amount of times I've heard people say I just don't really have anything to post about. Stop it. You do. You may not have planned for it. You may not have had a plan to execute and make sure you were set up X number of Time and events to make sure you could get a few pictures. Again, that goes back around to the whole plan. But if you're an event professional no matter the industry you're in. You have image opportunities available to you to use on your social media. Now, do you have to make sure you take them? Yes. Do you need a smartphone or camera to take them with? Yes. Do you need to potentially have a relationship or introduce yourself or talk to the photographer that's at the event? Yes. But you can take all of that action if you plan ahead. The other thing is

there are design tools out there like Canva that I mentioned that have options to make your graphics animated, like have moving pieces to them with a click of a button and it makes that much more visually appealing and just One photograph. And I'm not trying to go from zero to 100. My point in saying this is, you can repurpose your content. Maybe the first time you put it out, it was just the photo with your logo on it. Maybe the second time you put it out month, two months later, whenever it goes into your bucket for you to be able to use. You have animated text that comes up, it looks like a completely different posts, it will probably grab different people's attention. Most of the time, I've never heard someone say they're using the same social media graphics. Very seldom have I heard that. There are so many opportunities to use graphics and visuals on social media. Now, this isn't a podcast episode about using stock images. Let me just make that clear. Because that is a conversation I have with all of our clients. Are there times where we need to use stock images. Yes, until somebody builds their content library or their gallery of pictures and video, am I going to sit here and say to you all that I've never used stock image? No, because we have used stock images. But as we keep moving, and the digital marketing keeps changing, authentic content, authentic pictures, authentic videos are producing better results. And what that in turn means it's a better return on your investment return on your time, return on your money if you're having somebody do it. All of that. So, if this topic interests you, and you want to know more about it, or you want to see me discuss this live and not just listen to me, then I hope that you will register and either join us live for the workshop. Or you can get access to the replay information in the show notes. I hope that you will take advantage of this free workshop. And I hope that you will implement some of these tips that I've discussed today. I cannot wait to hear the feedback on this episode. Thank you so much for tuning in. And until next time, keep working on your businesses make slow action. My word is messy action. But at least if you just take small action, it will add up it will produce results for you and your business. Until next time everyone.

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